No matter what kind of products you are selling online, you will need an effective marketing strategy to follow. In order to make any progress with your online business, you have to be clear about your marketing plan. It will be hard to make progress if you don't have a plan to generate website traffic or advertise your site. The following internet marketing principles will help you achieve the results you are looking for.
One thing you have to keep in mind is that your customers may not see your product or promotions the same way you do. So your customers should be your main concern as you work on creating your products. Keeping your customers happy should be your main concern. Something else you should do is narrow down the people you are targeting.
Don't try to be everything to everyone. You don't have to satisfy everyone, only your target audience. Become an expert in your niche. You will start to be seen as someone who can be counted on for answers in this area. This will also grow the trust factor. Using videos to promote your website can be a very effective technique, but only if done right. The reason video marketing works well is because it's still new, and not many marketers have jumped on to the bandwagon. Your videos should be well designed and provide viewers with real value. But that doesn't mean they have to be boring. You have to figure out how to present your content in a way that's informative yet also enjoyable. Video marketing, like other types of marketing, should be tracked, so that you know how many views and click throughs your different videos get. Since this is such a new type of marketing, there are many potential strategies that have barely been tried yet.
Another effective tactic is to create polls or surveys that you put on your website or mail to your subscribers to find out what their preferences are. The first step to being successful with Internet marketing is to know what your target market wants. When you have this information, you then know what kind of products to put out and how to promote to them. It's always good to know how to frame your messages based on your target audience. Surveys give you a very effective means to learn important facts about your target market. You can narrow down your survey questions about particular products or aspects of your niche or ask broader questions, and then you'll have valuable feedback you can use. If you apply yourself, you can start a modest online business and gradually build it into something grand and profitable. Don't forget the importance of keeping a close eye on your competition. Your success depends on this. Finally, always remember to be thorough in your testing and tracking so you know what's working.
Corick, 28. Another website review's: Heartworm medicine and Miami ink tatoos
For more information click here
29 авг. 2011 г.
Good Marketing Strategy: The Key to a Successful Business
Most of you want to have a successful business right? The most probable answer would be yes. All businessmen want to make their business very successful. However, before attaining business successes, you must first attain successful promotion of your company�s product and services. Attaining a successful promotion though is a tough one. You must have all the knowledge and the capital in materializing this dream.
But with innovations in marketing and the business world today, this dream is within reach. A good example of that strategy that you can use is cheap business card printing or brochure prints. These printed materials serve as good tools in introducing your business and creating product recognition. If designed correctly, they are likely to entice customers to visit your store and make a purchase. These materials are also good in creating strong customer relationships and, of course, a profitable business. A good marketing plan in these materials will give you all the sales strategies, marketing communications, and the business improvement ideas that will lead you to the right marketing path.
Exploring or researching is looked upon as one of the very crucial components of marketing. A good and thorough research will tell you all the needed things that you must be aware of before you implement your marketing strategy. This will also help you in learning exactly what is the service or product usually demanded by customers. Aside from finding out precisely who your targeted customers and clients are, you will also be able to find out future customers and clients that will purchase or make use of your services and products.
A very vital factor that you must consider in a successful marketing plan that you would want to work out is to know precisely the charge that you will impose on your products and services. Giving out the wrong price could mean the death to your business in the market.
Your products and services may well be in demand and needed by many people, yet they need the feeling that all the products they purchased from your company are very good deals or bargains for them. This makes it exceptionally important to give the right price and deliver it to the market. If done correctly, you can earn the right profit and pay all the needed fees on your marketing expense.
Some of the sources that you can try and include in your marketing strategies and plans are television, local or national, radio stations, newspapers and magazine. All these media sources can help you and your brochures or business card template to get through your intended market. You can also utilize hiring good people that can help you get the word out. However, analyze first which of the two options will largely benefit you and your company. You must consider using just one strategy that you think will be most successful.
Organizing a focus team will help a lot since you can analyze what your clients and future customers have in mind in relation to all your product and services. You can usually take their comments and advice to help improve your products and services. Once you have done all this things with success, it is now time to create your marketing strategies, which is the key for you to have a successful business in the market.
This article aims to provide the reader comprehensive ideas and tips on good marketing strategy using cheap business card printing.
For more information click here
But with innovations in marketing and the business world today, this dream is within reach. A good example of that strategy that you can use is cheap business card printing or brochure prints. These printed materials serve as good tools in introducing your business and creating product recognition. If designed correctly, they are likely to entice customers to visit your store and make a purchase. These materials are also good in creating strong customer relationships and, of course, a profitable business. A good marketing plan in these materials will give you all the sales strategies, marketing communications, and the business improvement ideas that will lead you to the right marketing path.
Exploring or researching is looked upon as one of the very crucial components of marketing. A good and thorough research will tell you all the needed things that you must be aware of before you implement your marketing strategy. This will also help you in learning exactly what is the service or product usually demanded by customers. Aside from finding out precisely who your targeted customers and clients are, you will also be able to find out future customers and clients that will purchase or make use of your services and products.
A very vital factor that you must consider in a successful marketing plan that you would want to work out is to know precisely the charge that you will impose on your products and services. Giving out the wrong price could mean the death to your business in the market.
Your products and services may well be in demand and needed by many people, yet they need the feeling that all the products they purchased from your company are very good deals or bargains for them. This makes it exceptionally important to give the right price and deliver it to the market. If done correctly, you can earn the right profit and pay all the needed fees on your marketing expense.
Some of the sources that you can try and include in your marketing strategies and plans are television, local or national, radio stations, newspapers and magazine. All these media sources can help you and your brochures or business card template to get through your intended market. You can also utilize hiring good people that can help you get the word out. However, analyze first which of the two options will largely benefit you and your company. You must consider using just one strategy that you think will be most successful.
Organizing a focus team will help a lot since you can analyze what your clients and future customers have in mind in relation to all your product and services. You can usually take their comments and advice to help improve your products and services. Once you have done all this things with success, it is now time to create your marketing strategies, which is the key for you to have a successful business in the market.
This article aims to provide the reader comprehensive ideas and tips on good marketing strategy using cheap business card printing.
For more information click here
Integrated marketing and public relations strategies
Marketing and public relations support sales by promoting and communicating the brand and product benefits. The Internet allows you the ability to measure the public relations online activities similar to measuring marketing campaigns. As an example, published press releases or product reviews on other sites as well as your own are ways of driving free traffic to your site. Press releases typically contain a natural frequency of important keyword phrases that often rank well in the search engines. Product reviews promoted by other sites will also drive traffic. Thus, you make sure that you get the maximum communication value, brand building and financial valuation from your Integrated Marketing investment.
Integrated marketing campaigns are critical for companies to achieve business goals. These kinds of campaigns enable you to be found where the buyers are both online and offline. Industry-specific portals and communities are very analogous to trade shows and industry conferences. Buyers go there to learn from the experts, vendors and peers. Tapping into the natural interest of the market place is key to 21st century marketing success. Offline contacts can be sent email fulfillment, and invited to online events, such as web casts or "Chat with the experts". Contacts gathered online can be invited to meet with executives or technical staff at trade shows or conferences. These days, there are several high-end Internet advertising and marketing communication firms that help identify the most effective, cost-efficient integrated marketing activities to make your online presence an asset to be leveraged by your sales team and executive staff. They basically assist clients in evolving their marketing strategies, so that they can enhance business plans to leverage the synergy between online and offline marketing activities.
Integrated marketing and sales to track and measure ROI:
--Measuring the true ROI of Internet Marketing programs by integrating marketing campaign tracking with Sales Force Automation as part of a closed loop Marketing to Sales process.
--Monitoring Buyer behavior combined with the ability to track Internet Marketing campaigns to sales pipeline
--Understanding the customer relationship in a virtual environment, with timely follow-up of qualified leads, leading to more calculated results.
--Providing strategic consulting for Integrated Internet Marketing programs alongside traditional marketing services, in order to achieve remarkable ROI (Return on Investment).
All said and done, with the Internet being the best medium for implementing an effective process for measuring marketing ROI, today you have higher quality web leads to a sales team. All this is made easy and attainable, with integrated marketing campaigns.
For more information click here
Integrated marketing campaigns are critical for companies to achieve business goals. These kinds of campaigns enable you to be found where the buyers are both online and offline. Industry-specific portals and communities are very analogous to trade shows and industry conferences. Buyers go there to learn from the experts, vendors and peers. Tapping into the natural interest of the market place is key to 21st century marketing success. Offline contacts can be sent email fulfillment, and invited to online events, such as web casts or "Chat with the experts". Contacts gathered online can be invited to meet with executives or technical staff at trade shows or conferences. These days, there are several high-end Internet advertising and marketing communication firms that help identify the most effective, cost-efficient integrated marketing activities to make your online presence an asset to be leveraged by your sales team and executive staff. They basically assist clients in evolving their marketing strategies, so that they can enhance business plans to leverage the synergy between online and offline marketing activities.
Integrated marketing and sales to track and measure ROI:
--Measuring the true ROI of Internet Marketing programs by integrating marketing campaign tracking with Sales Force Automation as part of a closed loop Marketing to Sales process.
--Monitoring Buyer behavior combined with the ability to track Internet Marketing campaigns to sales pipeline
--Understanding the customer relationship in a virtual environment, with timely follow-up of qualified leads, leading to more calculated results.
--Providing strategic consulting for Integrated Internet Marketing programs alongside traditional marketing services, in order to achieve remarkable ROI (Return on Investment).
All said and done, with the Internet being the best medium for implementing an effective process for measuring marketing ROI, today you have higher quality web leads to a sales team. All this is made easy and attainable, with integrated marketing campaigns.
For more information click here
Serious MLM Marketing Strategies For Serious Entrepreneur
MLM Marketing Systems are changing everything. You need to understand this. You've got to hand it to the golden age of MLM Marketing or Network Marketing: coercing your close family, guidance counselor, and daytime coworkers did yield some unquestionable outcome: It separated the wheat from the chaff and got us all working on polishing up on the sticking points in our game so that we could face a tough world with a stiff, smiling upper lip.Network and MLM marketing was in effect concerned principally with damage control and sipping from a glass half-full.
What a difference a few years make, what with the attraction based approach to the network and MLM marketing industry, but now, like then, the cream of the crop keep giving their 110% toward self improvement and diligently keep an eye out for the next opportunity- both personal and professional.
This means you are clear on your intentions and align your being and actions to serve them..
As strategies for winning go, highway hypnosis truly sucks. Success demands of its proponents a blueprint and the willpower to work with it, to make it their own and to effect all necessary changes along the way.
Attraction based MLM marketing will transition your day to day actions from annoying uncle Bill to hear about your "next big thing" into learning the secrets of Marketing. By keeping the focus on marketing you as an authority you will create followers and influence - a buying and educated audience. Argued with allowing your success to be determined by the circle of influence you had BEFORE you joined the business.
Does this make sense?
MLM Marketing Systems: Influence
Most people fall short in Network and MLM Marketing because they enter the industry with no influence or value to offer. They in turn do not get that kick start of distributors like most success stories start with. Attraction based MLM Marketing can truly change that for you.
Let me explain...
Systems and Attraction based marketing is a philosophy you can learn. Much more than a technique, consider it the alpha and omega of life, the universe, and everything. In essence Attraction Marketing is the key to recruiting and it IS the silver bullet of network marketing. Leave lesser attitudes behind, give up on giving up. Beckon only to the hungry, the accomplished, and the sincerely ambitious among your kind. Right now I have a flooded inbox of leads requesting a callback as well as voice box overflowing with people wanting to enroll with me - this is the mind space you need to be in.
The attraction aspect of MLM marketing has changed and will be able to facilitate you in building your own network with individuals that want success as much as you.
With this method of mlm marketing there is no building your business out of desperation. By changing the way you market, you will see a change in your inner core of distributors.
This is what the big guys are focused on, so ask yourself constantly: "what am I going to do about it?" What will it take to reach the top? What will it take to learn the formula and make it work for me? With an attitude like this, anything is possible in business. Focus your MLM marketing labors on what works and don't do what everybody else is doing just because they say so.
Attraction marketing is about you, developing you and marketing yourself as opposed to most network and MLM marketing strategies that teach you to bang down the doors of your family and friends to sell your product or opportunity.
Think of network marketing as a metaphor for your entire world: if you're going to win at it, you're going to have to learn the rules, master yourself, and do whatever it takes to align actions with intentions. Confidence and a winning attitude depend on action - by doggedly making decisions where everyone comes out ahead. Consider that you don't need anything from anyone, and that you get from this world precisely what you give. Give everything you've got - it in light of a plan that works - and this world is your oyster.
And most importantly, understand and act in light of your priorities.
You owe it to yourself to commit at this level. Put an MLM Marketing system to work for you...
Jason O'Toole is a professional Network/Internet Marketer and Founder of YourProspex.com the cutting edge authority for Entrepreneurs and Network Marketing Professionals and home of The Prospex Epic Sponsoring mlm marketing system.
If you're looking to learn how to generate endless leads online and litteraly have people chasing you to hear about your business then you absolutely must try our free mlm marketing system
For more information click here
What a difference a few years make, what with the attraction based approach to the network and MLM marketing industry, but now, like then, the cream of the crop keep giving their 110% toward self improvement and diligently keep an eye out for the next opportunity- both personal and professional.
This means you are clear on your intentions and align your being and actions to serve them..
As strategies for winning go, highway hypnosis truly sucks. Success demands of its proponents a blueprint and the willpower to work with it, to make it their own and to effect all necessary changes along the way.
Attraction based MLM marketing will transition your day to day actions from annoying uncle Bill to hear about your "next big thing" into learning the secrets of Marketing. By keeping the focus on marketing you as an authority you will create followers and influence - a buying and educated audience. Argued with allowing your success to be determined by the circle of influence you had BEFORE you joined the business.
Does this make sense?
MLM Marketing Systems: Influence
Most people fall short in Network and MLM Marketing because they enter the industry with no influence or value to offer. They in turn do not get that kick start of distributors like most success stories start with. Attraction based MLM Marketing can truly change that for you.
Let me explain...
Systems and Attraction based marketing is a philosophy you can learn. Much more than a technique, consider it the alpha and omega of life, the universe, and everything. In essence Attraction Marketing is the key to recruiting and it IS the silver bullet of network marketing. Leave lesser attitudes behind, give up on giving up. Beckon only to the hungry, the accomplished, and the sincerely ambitious among your kind. Right now I have a flooded inbox of leads requesting a callback as well as voice box overflowing with people wanting to enroll with me - this is the mind space you need to be in.
The attraction aspect of MLM marketing has changed and will be able to facilitate you in building your own network with individuals that want success as much as you.
With this method of mlm marketing there is no building your business out of desperation. By changing the way you market, you will see a change in your inner core of distributors.
This is what the big guys are focused on, so ask yourself constantly: "what am I going to do about it?" What will it take to reach the top? What will it take to learn the formula and make it work for me? With an attitude like this, anything is possible in business. Focus your MLM marketing labors on what works and don't do what everybody else is doing just because they say so.
Attraction marketing is about you, developing you and marketing yourself as opposed to most network and MLM marketing strategies that teach you to bang down the doors of your family and friends to sell your product or opportunity.
Think of network marketing as a metaphor for your entire world: if you're going to win at it, you're going to have to learn the rules, master yourself, and do whatever it takes to align actions with intentions. Confidence and a winning attitude depend on action - by doggedly making decisions where everyone comes out ahead. Consider that you don't need anything from anyone, and that you get from this world precisely what you give. Give everything you've got - it in light of a plan that works - and this world is your oyster.
And most importantly, understand and act in light of your priorities.
You owe it to yourself to commit at this level. Put an MLM Marketing system to work for you...
Jason O'Toole is a professional Network/Internet Marketer and Founder of YourProspex.com the cutting edge authority for Entrepreneurs and Network Marketing Professionals and home of The Prospex Epic Sponsoring mlm marketing system.
If you're looking to learn how to generate endless leads online and litteraly have people chasing you to hear about your business then you absolutely must try our free mlm marketing system
For more information click here
Effective Chiropractic marketing strategies!
Marketing is one of the perplexed areas of practice development; generally doctors find it hard to get along with an organized Chiropractic Practice Marketing action plan. To run an effective marketing plan you need to have careful planning and timing. Disorganized and scattered marketing attempts are ineffective and bring out unfruitful results.
Making an effective marketing plan involves strategies which are to be followed in an organized way. The approach should be made relevant, organized and clearly visible to employees and patients.
Planning for Success
Before starting off with any marketing plan you need to sit down and visualize what kind of practice you would like to have? Will you focus on occupational care? Chiropractic care during pregnancy? Sports Injury? Will you have a blended focus? Envision your ideal practice as you would like it to exist in five years.
Identify patients you would like to treat. Who are you most comfortable treating? Unless you don't have a clearly defined purpose and way of treating your targeted market, you will have considerable difficulty developing and communicating message to patients and knowing their responses.
In order to reach the target audience look at your practice, are your practice systems prepared to a level that your entire team can process new patients in an organized, efficient manner? There will be no benefit in spending time, money and energy to the patients; unless you are not able to process and care for them.
Taking considerable time to know your area of treatment will help you to develop a marketing plan that is much more likely to deliver the results you desire.
Make the Time
Time implementation is an important factor behind best Chiropractic Practice Marketing plan, select particular hours to carry out your ideas. This time must be protected - it is non-cancelable and needs to be viewed as essential to practice development.
Plan your marketing so that it occurs more or less simultaneously and not necessarily in a sequential manner. The reason for doing this relates to the principle of massive action which says massive action equals massive results. In marketing, too many doctors try a haphazard steps, ultimately no effective results can be witnessed and they end up getting frustrated. A much better way to approach marketing is to be sure that linked steps are performed simultaneously.
Making a Loyal Following
One of the major part of private practice marketing include maintaining healthy relationships with those who have utilized your services in the past. It is essential because patients (and their families) who previously utilized your services are much more likely to not only refer their family and friends, but to actually see you again as well.
Create a database where you can track each of these important people. In this day and age list maintenance is simple and can easily be handled by a trusted employee.
Each time you treat a new patient, find out how they arrived in your office. This tracking will serve benefits I knowing where patients come from and which marketing efforts are producing best results. Periodically analyze the results and adjust your marketing plans as needed.
Therefore, implementation of an organized marketing program is a pre-requisite of any private practice. It may seem like a daunting task at first, but once established it becomes easier in succeeding years to assert a flourishing practice. Taking into account these simple principles it will eventually result in the development of your dream practice,
Are you looking for effective Chiropractic Practice Marketing strategies and plans? Visit Perfectpracticeweb.com for practice management services and professional practice management to get more new patients and money.
For more information click here
Making an effective marketing plan involves strategies which are to be followed in an organized way. The approach should be made relevant, organized and clearly visible to employees and patients.
Planning for Success
Before starting off with any marketing plan you need to sit down and visualize what kind of practice you would like to have? Will you focus on occupational care? Chiropractic care during pregnancy? Sports Injury? Will you have a blended focus? Envision your ideal practice as you would like it to exist in five years.
Identify patients you would like to treat. Who are you most comfortable treating? Unless you don't have a clearly defined purpose and way of treating your targeted market, you will have considerable difficulty developing and communicating message to patients and knowing their responses.
In order to reach the target audience look at your practice, are your practice systems prepared to a level that your entire team can process new patients in an organized, efficient manner? There will be no benefit in spending time, money and energy to the patients; unless you are not able to process and care for them.
Taking considerable time to know your area of treatment will help you to develop a marketing plan that is much more likely to deliver the results you desire.
Make the Time
Time implementation is an important factor behind best Chiropractic Practice Marketing plan, select particular hours to carry out your ideas. This time must be protected - it is non-cancelable and needs to be viewed as essential to practice development.
Plan your marketing so that it occurs more or less simultaneously and not necessarily in a sequential manner. The reason for doing this relates to the principle of massive action which says massive action equals massive results. In marketing, too many doctors try a haphazard steps, ultimately no effective results can be witnessed and they end up getting frustrated. A much better way to approach marketing is to be sure that linked steps are performed simultaneously.
Making a Loyal Following
One of the major part of private practice marketing include maintaining healthy relationships with those who have utilized your services in the past. It is essential because patients (and their families) who previously utilized your services are much more likely to not only refer their family and friends, but to actually see you again as well.
Create a database where you can track each of these important people. In this day and age list maintenance is simple and can easily be handled by a trusted employee.
Each time you treat a new patient, find out how they arrived in your office. This tracking will serve benefits I knowing where patients come from and which marketing efforts are producing best results. Periodically analyze the results and adjust your marketing plans as needed.
Therefore, implementation of an organized marketing program is a pre-requisite of any private practice. It may seem like a daunting task at first, but once established it becomes easier in succeeding years to assert a flourishing practice. Taking into account these simple principles it will eventually result in the development of your dream practice,
Are you looking for effective Chiropractic Practice Marketing strategies and plans? Visit Perfectpracticeweb.com for practice management services and professional practice management to get more new patients and money.
For more information click here
Push-and-Pull with your Marketing Strategy
In order to sell you must promote. That is the basic principle in marketing and its value to any enterprise is indisputable. Let us consider two basic promotion strategies: The Push and the Pull.
Physics would tell us that there are two ways to move a solid object but that which would require the exertion of force. You either have to pull it or push it. But the thing is, which would require a greater amount or force? Read on and understand the strategies and find out which one requires more energy (effort) from your business.
Let us first define the concepts. The Push Strategy uses all available channels to ‘push' the product or service into the marketplace. Some strategies include generous discounts as an incentive for clients to buy. The Push Strategy is heavily dependent on marketing collaterals like custom greeting cards, flyers, brochures, or even hang tags and door hangers.
The Pull Strategy on the other hand, require direct interface with the end user of the product or service. The objective is to ‘pull' the customers or clients into the various channel outlets creating a demand that the channels cannot ignore.
Product comparison is an advertising strategy for either the Push or the Pull Strategy. The idea here is to offer your product or service for comparison with another brand. Remember how the cola wars were perpetrated in the late ‘80s? One giant cola bottler used product comparison strategy by featuring blindfolded customers to compare the test of Brand X and Brand Y. Also remember how greeting card printing was used to advertise every Holiday season by listing the advantages of a particular product over another?
On the other hand, Product Benefit advertising veers away from comparison. This is used for new products or approaches to solving a user's need. This is what is referred to as the ‘stand alone' brand of advertising where each product or service is advertised by its own merits. Custom greeting cards can be used as a tool for this strategy by introducing a particular product to segmentized customers.
Of course, the decision about which marketing strategy should be adopted lies mainly on the business and prevailing market conditions. There is no rule of thumb as to which is the best strategy. As marketing pros would always say, test the waters first before jumping in. That is before embarking on any major marketing campaign like printing thousands of custom greeting cards, launch a small one first and understand how it was received through feedback.
The factors that would either lead to your small campaign's success or weakness should be analyzed to create the bigger campaign. The key is to reevaluate and redesign any marketing strategy.
Katie Marcus writes information about custom greeting cards or greeting cards printing technologies.
For more information click here
Physics would tell us that there are two ways to move a solid object but that which would require the exertion of force. You either have to pull it or push it. But the thing is, which would require a greater amount or force? Read on and understand the strategies and find out which one requires more energy (effort) from your business.
Let us first define the concepts. The Push Strategy uses all available channels to ‘push' the product or service into the marketplace. Some strategies include generous discounts as an incentive for clients to buy. The Push Strategy is heavily dependent on marketing collaterals like custom greeting cards, flyers, brochures, or even hang tags and door hangers.
The Pull Strategy on the other hand, require direct interface with the end user of the product or service. The objective is to ‘pull' the customers or clients into the various channel outlets creating a demand that the channels cannot ignore.
Product comparison is an advertising strategy for either the Push or the Pull Strategy. The idea here is to offer your product or service for comparison with another brand. Remember how the cola wars were perpetrated in the late ‘80s? One giant cola bottler used product comparison strategy by featuring blindfolded customers to compare the test of Brand X and Brand Y. Also remember how greeting card printing was used to advertise every Holiday season by listing the advantages of a particular product over another?
On the other hand, Product Benefit advertising veers away from comparison. This is used for new products or approaches to solving a user's need. This is what is referred to as the ‘stand alone' brand of advertising where each product or service is advertised by its own merits. Custom greeting cards can be used as a tool for this strategy by introducing a particular product to segmentized customers.
Of course, the decision about which marketing strategy should be adopted lies mainly on the business and prevailing market conditions. There is no rule of thumb as to which is the best strategy. As marketing pros would always say, test the waters first before jumping in. That is before embarking on any major marketing campaign like printing thousands of custom greeting cards, launch a small one first and understand how it was received through feedback.
The factors that would either lead to your small campaign's success or weakness should be analyzed to create the bigger campaign. The key is to reevaluate and redesign any marketing strategy.
Katie Marcus writes information about custom greeting cards or greeting cards printing technologies.
For more information click here
No Cost Marketing Strategies
No business is too small to have a good marketing campaign. Small businesses often shy away from a good promotion strategy for the simple reason that they always associate this with costs. What they do not realize is that these costs are actually investments. They should be considered investments because any company should expect a return on whatever they have invested on promotional campaigns.
Admittedly, full-fledged marketing efforts such as the ones employed by multinational corporations are way too much for a small business like a community meat shop or salon. However, as mentioned earlier, no business is too small to have a good marketing strategy. Every business, no matter how small, should be involved in some form of marketing activity. Here are a few tips on how to launch a marketing campaign without putting a dent on your budget.
1. Res Ipsa Locquitur � Let your product speak for themselves
Cleary, there is nothing more effective and more inexpensive than marketing through word of mouth. There is a Latin saying, 'Res Ipsa Locquitur', which means 'let the name speak for itself.' This should be the mantra of small businesses. Let your product, services or reputation do the talking. If you have a good product or fantastic service, this would spread like wild fire. Once customers find out about it and have actually experienced it, they would become your company's mouthpiece. The good part is that they will do it for nothing.
2 Use online social networking sites
If you do not have an FB account or a Twitter, you are not yet able to harness the power of the internet. What you want to do is to create a following. Some companies have been using Twitter, an online blogging tool, to let customers know about specials or freebies or delivery schedules. One mobile food cart (think of a street vendor) actually uses Twitter to announce where their carts would be parked at lunch time. The good thing about this is that this does not cost anything other than your Internet subscription.
3. Email away
Email is fast and free. Use this tool to inform a good number of customers about new products or services or specials. What you can do is to create an email group of customers and then send electronic postcards with your special on it. This is much cheaper than actually engaging the services of a postcard printing company.
Each time you work with a customer, don�t be afraid to approach them about your business. Engage them. Ask if you can use them as a reference. Ask for their email address. Send them print postcards if you can. Ask for their feedback and be sure to do something about it. There are plenty of opportunities to market your business. But remember that the best ones are usually free.
More tips and information�s on how to effectively market your business by postcards can be found at online print postcards.
For more information click here
Admittedly, full-fledged marketing efforts such as the ones employed by multinational corporations are way too much for a small business like a community meat shop or salon. However, as mentioned earlier, no business is too small to have a good marketing strategy. Every business, no matter how small, should be involved in some form of marketing activity. Here are a few tips on how to launch a marketing campaign without putting a dent on your budget.
1. Res Ipsa Locquitur � Let your product speak for themselves
Cleary, there is nothing more effective and more inexpensive than marketing through word of mouth. There is a Latin saying, 'Res Ipsa Locquitur', which means 'let the name speak for itself.' This should be the mantra of small businesses. Let your product, services or reputation do the talking. If you have a good product or fantastic service, this would spread like wild fire. Once customers find out about it and have actually experienced it, they would become your company's mouthpiece. The good part is that they will do it for nothing.
2 Use online social networking sites
If you do not have an FB account or a Twitter, you are not yet able to harness the power of the internet. What you want to do is to create a following. Some companies have been using Twitter, an online blogging tool, to let customers know about specials or freebies or delivery schedules. One mobile food cart (think of a street vendor) actually uses Twitter to announce where their carts would be parked at lunch time. The good thing about this is that this does not cost anything other than your Internet subscription.
3. Email away
Email is fast and free. Use this tool to inform a good number of customers about new products or services or specials. What you can do is to create an email group of customers and then send electronic postcards with your special on it. This is much cheaper than actually engaging the services of a postcard printing company.
Each time you work with a customer, don�t be afraid to approach them about your business. Engage them. Ask if you can use them as a reference. Ask for their email address. Send them print postcards if you can. Ask for their feedback and be sure to do something about it. There are plenty of opportunities to market your business. But remember that the best ones are usually free.
More tips and information�s on how to effectively market your business by postcards can be found at online print postcards.
For more information click here
5 Steps to Developing Effective Marketing Strategies
Setting out clear marketing strategies is a crucial step for any business, not least for smaller businesses.
While having a clear marketing strategy doesn't guarantee success, research shows that it's a key ingredient in improving your odds of profitable growth.
In short, a successful marketing strategy ensures a need in your target market matches a product or service your business can deliver.
Once you've found a match, your goal is to cost effectively communicate the benefits of choosing your offering to the target market.
Remember though that acquiring customers is a difficult and expensive business, so when you've found a new customer how much are they worth to you: is it a one-off transaction or a more profitable relationship you hope to nurture over many years?
Any marketing strategy you choose needs to be flexible, so imagine the strategy you set out as a series of sign posts rather than a fixed train track. By taking a flexible approach you'll be able to navigate unforeseen circumstances you'll come across along the way.
Here are the 5 steps to developing a strong marketing strategy:
1.Understand your strengths and make your weaknesses irrelevant
So what are you good at?
A marketing strategy with substance must play to your strengths as a business.
To lay strong foundations for your marketing strategy it's worth spending some time putting together a SWOT analysis, assessing your business' strengths and weaknesses; the market opportunities and market threats.
During this stage it might be worthwhile conducting some market research with your existing customers to get a more honest idea of your reputation in the market place.
An anonymous email survey may give you more candid response - so be prepared for praise and criticism! If you're sending a survey out to 100 or fewer people try www.Zoomerang.com as it's free to use and easy to create a professional looking survey.
Strengths might include: specialist knowledge, unique product features, personal service, flexible service.
Weaknesses might include: inefficient computer systems, high customer attrition, limited financial resources, low employee skills.
Opportunities might include: growth in market sector, change in government regulation, using the internet to reach new markets.
Threats might include: new competition, economic downturn, more attractive alternative to your product/service
2) Segment your market
Many small businesses fall into the trap of thinking that their product or service will appeal to ‘everyone'. Often the reason they do this is because they fear that excluding certain groups of people will limit their opportunity.
This thinking couldn't be further from the truth - and remember that while you may think your target market is limitless your marketing budget certainly isn't!
So, instead of trying to ‘boil the ocean' let's instead try to characterise the needs of particular segments or groups of a market. The focus of your marketing strategy should be to identify their needs through market research and address those needs more successfully than your competition.
By matching your strengths to the particular needs of a segment in the market place will give you the greatest chance of success. For example, there might be a market segment that considers quality first and foremost. If this matches your strength as a business that delivers a quality product then all your marketing activity should highlight the high quality of your product or service.
3) Write a marketing plan
Once you've clarified your strengths, the market opportunity and your target market it's time to write it down in a marketing plan.
Your marketing plan will crystallise much of the thinking you've done so far and help you to formulate the actions needed to put your strategy into place and the resources needed to make your goals a reality.
Using SMART (Specific, Measureable, Achievable, Realistic, Time-based) objectives in your strategy should make measurement of your success easier to judge later on.
Your plan is a working document and should be regularly reviewed so that it reflects any changes in your market. If you've not written a marketing plan before you can download a marketing plan template at Marketing Strategies 101
4) Decide on tactics to reach your market
Now you need to consider how you're going to reach your market.
Will you sell direct, through a partner channel, a retailer....?
These decisions will affect how you go about making your target market aware of the products or services you have to offer and why they meet their needs.
Typical approaches to communicating your message might be through print advertising, direct mail, telemarketing, public relations stunts, online, and point of sale (POS).
While an approach that uses several communication channels usually works well, try to stay disciplined otherwise you'll burn your budget up fast and lose focus.
It's worth considering some of the emerging marketing channels presented by social networking sites, too. However, while these channels might be a free or low cost way to promote your business, they can still take a lot of time to nurture.
Ultimately the channels you choose should be dictated by what your target audience is most responsive to. By building up a detailed picture of a typical ‘buyer' of your product (their gender, age, income level, family circumstances), you'll be able to start thinking more creatively about how to reach them.
5) Measure your progress and refine
While marketing is not always an exact science, you should still be able to build a fairly accurate picture of the impact of your marketing activities and strategy.
A simple start to measuring your success is to ask every new customer how they heard about your business.
By putting in place mechanisms to track the effectiveness of your strategy you can judge how well you're performing today and use the results to shape future marketing strategy.
About
Mark Britton is a small business marketing specialist based in the United Kingdom and owner of Marketing Strategies 101 an online destination for sales and marketing planning guides and templates.
For more information click here
While having a clear marketing strategy doesn't guarantee success, research shows that it's a key ingredient in improving your odds of profitable growth.
In short, a successful marketing strategy ensures a need in your target market matches a product or service your business can deliver.
Once you've found a match, your goal is to cost effectively communicate the benefits of choosing your offering to the target market.
Remember though that acquiring customers is a difficult and expensive business, so when you've found a new customer how much are they worth to you: is it a one-off transaction or a more profitable relationship you hope to nurture over many years?
Any marketing strategy you choose needs to be flexible, so imagine the strategy you set out as a series of sign posts rather than a fixed train track. By taking a flexible approach you'll be able to navigate unforeseen circumstances you'll come across along the way.
Here are the 5 steps to developing a strong marketing strategy:
1.Understand your strengths and make your weaknesses irrelevant
So what are you good at?
A marketing strategy with substance must play to your strengths as a business.
To lay strong foundations for your marketing strategy it's worth spending some time putting together a SWOT analysis, assessing your business' strengths and weaknesses; the market opportunities and market threats.
During this stage it might be worthwhile conducting some market research with your existing customers to get a more honest idea of your reputation in the market place.
An anonymous email survey may give you more candid response - so be prepared for praise and criticism! If you're sending a survey out to 100 or fewer people try www.Zoomerang.com as it's free to use and easy to create a professional looking survey.
Strengths might include: specialist knowledge, unique product features, personal service, flexible service.
Weaknesses might include: inefficient computer systems, high customer attrition, limited financial resources, low employee skills.
Opportunities might include: growth in market sector, change in government regulation, using the internet to reach new markets.
Threats might include: new competition, economic downturn, more attractive alternative to your product/service
2) Segment your market
Many small businesses fall into the trap of thinking that their product or service will appeal to ‘everyone'. Often the reason they do this is because they fear that excluding certain groups of people will limit their opportunity.
This thinking couldn't be further from the truth - and remember that while you may think your target market is limitless your marketing budget certainly isn't!
So, instead of trying to ‘boil the ocean' let's instead try to characterise the needs of particular segments or groups of a market. The focus of your marketing strategy should be to identify their needs through market research and address those needs more successfully than your competition.
By matching your strengths to the particular needs of a segment in the market place will give you the greatest chance of success. For example, there might be a market segment that considers quality first and foremost. If this matches your strength as a business that delivers a quality product then all your marketing activity should highlight the high quality of your product or service.
3) Write a marketing plan
Once you've clarified your strengths, the market opportunity and your target market it's time to write it down in a marketing plan.
Your marketing plan will crystallise much of the thinking you've done so far and help you to formulate the actions needed to put your strategy into place and the resources needed to make your goals a reality.
Using SMART (Specific, Measureable, Achievable, Realistic, Time-based) objectives in your strategy should make measurement of your success easier to judge later on.
Your plan is a working document and should be regularly reviewed so that it reflects any changes in your market. If you've not written a marketing plan before you can download a marketing plan template at Marketing Strategies 101
4) Decide on tactics to reach your market
Now you need to consider how you're going to reach your market.
Will you sell direct, through a partner channel, a retailer....?
These decisions will affect how you go about making your target market aware of the products or services you have to offer and why they meet their needs.
Typical approaches to communicating your message might be through print advertising, direct mail, telemarketing, public relations stunts, online, and point of sale (POS).
While an approach that uses several communication channels usually works well, try to stay disciplined otherwise you'll burn your budget up fast and lose focus.
It's worth considering some of the emerging marketing channels presented by social networking sites, too. However, while these channels might be a free or low cost way to promote your business, they can still take a lot of time to nurture.
Ultimately the channels you choose should be dictated by what your target audience is most responsive to. By building up a detailed picture of a typical ‘buyer' of your product (their gender, age, income level, family circumstances), you'll be able to start thinking more creatively about how to reach them.
5) Measure your progress and refine
While marketing is not always an exact science, you should still be able to build a fairly accurate picture of the impact of your marketing activities and strategy.
A simple start to measuring your success is to ask every new customer how they heard about your business.
By putting in place mechanisms to track the effectiveness of your strategy you can judge how well you're performing today and use the results to shape future marketing strategy.
About
Mark Britton is a small business marketing specialist based in the United Kingdom and owner of Marketing Strategies 101 an online destination for sales and marketing planning guides and templates.
For more information click here
Marketing Strategy
Marketing Strategy 101
When it comes to marketing strategy blunders, pretty much everybody remembers the nosedive failure of New Coke, right? But what most people don't know is the fascinating story behind the story, & the valuable lesson it reveals.
In the early eighties, Coke was about to lose a marketing
trump card to Pepsi. Coke's market share had been in free
fall since the end of the war, declining from 60% at that
time, to just 24% in 1983. Pepsi was about to be able to
claim that not only did it taste better than Coke (as
proven in blind taste tests), but that it was actually more popular. This would have added even more fuel to Pepsi's already significant marketing momentum.
While Coke was also losing market share to other new market entries, and increasing consumer preference for diet, citrus, & caffeine-free beverages etc., Pepsi's marketing strategy was continuing to win new customers.
Obviously, people preferred the taste of Pepsi! Better
taste was the main thrust of their advertising. Why else
would anybody drink such an otherwise worthless mixture of ingredients?
This fact was further born out with the runaway success of
Diet Coke. Coke actually developed it from the ground up to taste more like Pepsi, rather than simply replacing the sugar content of the original recipe with artificial sweeteners.
All of the facts & evidence pointed to Coke having a taste problem with the original recipe. Coke had in fact been working in secret for years on a new one.
Drawing on the success of Diet Coke, Coke's marketing
strategy called for the modification of that recipe to a
sugar based drink. They felt they could finally turn the
tide by introducing "NEW Coke", based on that formula.
In pre launch blind taste tests, people thought the new
Coke tasted sweeter & smoother than the original. Extensive research revealed that people preferred the New Coke to both the original Coca Cola recipe & Pepsi.
Statistically speaking, the taste of New Coke was
significantly preferable.
New Coke was the solution, but what to do with the
original? If they kept both on the market, it was a sure
bet that Pepsi would be able to claim that it was more
popular than both, at least for a time! And a marketing strategy that called for the promotion of a new & an old Coke would only confuse the public & dilute the brand.
The original recipe was dropped.
So what happened when new Coke was introduced?
It bombed completely, & utterly! Here's the brilliant tag
line that they used to introduce it. "The Best Just Got
Better, Coke Is It!" Gee, that looks like a winner.
People hated the new Coke, many without even having to
taste it. And they were incensed that the original had been "stolen" from them.
One hundred years, & countless millions of dollars in advertising had made Coke Cola a part of people's very identity. Drinking Coca Cola wasn't about taste at all.
It was about mental association.
Emotional Opium!
The act of raising that funny looking spiral bottle to your lips. The cane sugary fragrance that followed. The sharp carbonated bite that set your throat a blaze with each vigorous swig. For many people, it was anchored deeply to fond, albeit sometimes even imaginary memories.
Coke had no choice but to bring back the original recipe,
amid a huge fanfare of publicity, as though it were the
second coming.
What a hullabaloo about nothing. Sugar water.
For god's sake!
If nothing else, this story should prove to you once & for
all that it's not what you do that counts, it's what you
say & how powerfully you say it. And, that your customer's
buy, or don't buy, for all kinds of seemingly irrational reasons. What's critically important is not your product, but how your marketing strategy relates ownership of that product to your buyer's beliefs, feelings, & desires!
It also demonstrates that "me to" can be a very dangerous marketing strategy.
While huge companies like Coke can afford to blow through billion dollar advertising budgets like there's no tomorrow, as a Guerrilla marketer, I urge you to avoid expensive frontal assaults & one-upmanship like the plague.
Be creative instead, & seek to outflank the enemy!
----------------------------------------------------
Daniel Levis is a top marketing consultant & direct
response copywriter based in Toronto Canada. Recently,
Daniel & world-renowned publicist & copywriter Joe Vitale teamed up to co author "Million Dollar Online Advertising Strategies � From The Greatest Letter Writer Of The 20th Century!", a tribute to the late, great Robert Collier.
Let the legendary Robert Collier show you how to write
words that sell...Visit the below site & get 3 FREE
Chapters! http://www.Advertising-Online-Strategies.com/ad-strategies.h
tml
For more information click here
When it comes to marketing strategy blunders, pretty much everybody remembers the nosedive failure of New Coke, right? But what most people don't know is the fascinating story behind the story, & the valuable lesson it reveals.
In the early eighties, Coke was about to lose a marketing
trump card to Pepsi. Coke's market share had been in free
fall since the end of the war, declining from 60% at that
time, to just 24% in 1983. Pepsi was about to be able to
claim that not only did it taste better than Coke (as
proven in blind taste tests), but that it was actually more popular. This would have added even more fuel to Pepsi's already significant marketing momentum.
While Coke was also losing market share to other new market entries, and increasing consumer preference for diet, citrus, & caffeine-free beverages etc., Pepsi's marketing strategy was continuing to win new customers.
Obviously, people preferred the taste of Pepsi! Better
taste was the main thrust of their advertising. Why else
would anybody drink such an otherwise worthless mixture of ingredients?
This fact was further born out with the runaway success of
Diet Coke. Coke actually developed it from the ground up to taste more like Pepsi, rather than simply replacing the sugar content of the original recipe with artificial sweeteners.
All of the facts & evidence pointed to Coke having a taste problem with the original recipe. Coke had in fact been working in secret for years on a new one.
Drawing on the success of Diet Coke, Coke's marketing
strategy called for the modification of that recipe to a
sugar based drink. They felt they could finally turn the
tide by introducing "NEW Coke", based on that formula.
In pre launch blind taste tests, people thought the new
Coke tasted sweeter & smoother than the original. Extensive research revealed that people preferred the New Coke to both the original Coca Cola recipe & Pepsi.
Statistically speaking, the taste of New Coke was
significantly preferable.
New Coke was the solution, but what to do with the
original? If they kept both on the market, it was a sure
bet that Pepsi would be able to claim that it was more
popular than both, at least for a time! And a marketing strategy that called for the promotion of a new & an old Coke would only confuse the public & dilute the brand.
The original recipe was dropped.
So what happened when new Coke was introduced?
It bombed completely, & utterly! Here's the brilliant tag
line that they used to introduce it. "The Best Just Got
Better, Coke Is It!" Gee, that looks like a winner.
People hated the new Coke, many without even having to
taste it. And they were incensed that the original had been "stolen" from them.
One hundred years, & countless millions of dollars in advertising had made Coke Cola a part of people's very identity. Drinking Coca Cola wasn't about taste at all.
It was about mental association.
Emotional Opium!
The act of raising that funny looking spiral bottle to your lips. The cane sugary fragrance that followed. The sharp carbonated bite that set your throat a blaze with each vigorous swig. For many people, it was anchored deeply to fond, albeit sometimes even imaginary memories.
Coke had no choice but to bring back the original recipe,
amid a huge fanfare of publicity, as though it were the
second coming.
What a hullabaloo about nothing. Sugar water.
For god's sake!
If nothing else, this story should prove to you once & for
all that it's not what you do that counts, it's what you
say & how powerfully you say it. And, that your customer's
buy, or don't buy, for all kinds of seemingly irrational reasons. What's critically important is not your product, but how your marketing strategy relates ownership of that product to your buyer's beliefs, feelings, & desires!
It also demonstrates that "me to" can be a very dangerous marketing strategy.
While huge companies like Coke can afford to blow through billion dollar advertising budgets like there's no tomorrow, as a Guerrilla marketer, I urge you to avoid expensive frontal assaults & one-upmanship like the plague.
Be creative instead, & seek to outflank the enemy!
----------------------------------------------------
Daniel Levis is a top marketing consultant & direct
response copywriter based in Toronto Canada. Recently,
Daniel & world-renowned publicist & copywriter Joe Vitale teamed up to co author "Million Dollar Online Advertising Strategies � From The Greatest Letter Writer Of The 20th Century!", a tribute to the late, great Robert Collier.
Let the legendary Robert Collier show you how to write
words that sell...Visit the below site & get 3 FREE
Chapters! http://www.Advertising-Online-Strategies.com/ad-strategies.h
tml
For more information click here
Improve Your Restaurant Marketing by Having a Plan
A marketing plan for restaurant effectiveness is key for attracting new customers to your restaurant and for retaining repeat customers. A solid marketing plan features various components to capture a broad range of people. It should also be measurable so results can be tracked.
Once a restaurant is open and word of mouth has begun to spread, a marketing plan for restaurant flexibility translates to a healthy bottom line. A marketing plan should be a combination of things, like direct mail, promotions, community activities, and targeted and traceable advertising. Themed dinners, specials, and other in-house promotions are also successful and inexpensive marketing activities.
A marketing plan for restaurant business means enticing repeat customers. For example, a marketing effort that honors customers on their birthday with a special promotion encourages a larger group of diners to join in the celebration. Not only does this encourage repeat business, but a larger party of diners who will be part of the celebration. This means more people will experience your restaurant, thus creating more referrals.
When developing a marketing plan for restaurant success, look at your overall business. It's important to know the environment in which you are doing business. You should be able to identify your market, compare your competition, define your customer base, explore other customer based opportunities, implement focused marketing efforts for new and repeat business, identify your competitive edge, determine menu price points, and implement up-sell strategies.
A marketing plan for restaurant lifecycles should address busy and slow months. Establish a marketing budget in proportion to your sales. You should spend between 3% and 6% of your gross sales. Your marketing plan can be a combination of direct mail, promotions, community activities, and radio, television and print advertising. In-house promotions are also effective, such as themed dinners or early bird specials. Get to know your local media and find ways to encourage free press. Think creatively and consider every opportunity a way to market your restaurant.
A marketing plan for restaurant development should explore efforts that better connect you with the customer so they feel part of your family and want to support your business. A marketing plan for restaurant development can include targeted mailings, coupons, customer loyalty cards, an e-newsletter, a website and gift certificates. An inexpensive marketing plan is an email campaign where you collect customer's emails in the restaurant or through your website and email them regularly about events, specials, holiday happenings and incentives for dining with you at certain times.
A marketing plan for restaurant continuity means involving the entire staff because they have direct contact with diners. A trained staff is the best marketing strategy because they set the tone for a customer's experience and whether they will return and refer your restaurant to others. Enhancing customer expectations through the dining experience is an inexpensive marketing effort and will ensure a customer's future return and referrals to others.
A marketing plan for restaurant effectiveness means building upon a strong foundation that takes all areas into consideration. This takes all areas into consideration, such as changes in the restaurant industry, your market, the competition in the area, your customers and other influences. Marketing efforts should also be measurable so you can analyze their value. Whether your marketing plan is established internally or by a marketing consultant, it needs to be an integral part of the daily operations of a restaurant.
------
Jose L Riesco is a restaurant consultant and marketing expert.
In his website http://www.myrestaurantmarketing.com you'll find many free resources to help you improve your restaurant marketing and sales.
For more information click here
Once a restaurant is open and word of mouth has begun to spread, a marketing plan for restaurant flexibility translates to a healthy bottom line. A marketing plan should be a combination of things, like direct mail, promotions, community activities, and targeted and traceable advertising. Themed dinners, specials, and other in-house promotions are also successful and inexpensive marketing activities.
A marketing plan for restaurant business means enticing repeat customers. For example, a marketing effort that honors customers on their birthday with a special promotion encourages a larger group of diners to join in the celebration. Not only does this encourage repeat business, but a larger party of diners who will be part of the celebration. This means more people will experience your restaurant, thus creating more referrals.
When developing a marketing plan for restaurant success, look at your overall business. It's important to know the environment in which you are doing business. You should be able to identify your market, compare your competition, define your customer base, explore other customer based opportunities, implement focused marketing efforts for new and repeat business, identify your competitive edge, determine menu price points, and implement up-sell strategies.
A marketing plan for restaurant lifecycles should address busy and slow months. Establish a marketing budget in proportion to your sales. You should spend between 3% and 6% of your gross sales. Your marketing plan can be a combination of direct mail, promotions, community activities, and radio, television and print advertising. In-house promotions are also effective, such as themed dinners or early bird specials. Get to know your local media and find ways to encourage free press. Think creatively and consider every opportunity a way to market your restaurant.
A marketing plan for restaurant development should explore efforts that better connect you with the customer so they feel part of your family and want to support your business. A marketing plan for restaurant development can include targeted mailings, coupons, customer loyalty cards, an e-newsletter, a website and gift certificates. An inexpensive marketing plan is an email campaign where you collect customer's emails in the restaurant or through your website and email them regularly about events, specials, holiday happenings and incentives for dining with you at certain times.
A marketing plan for restaurant continuity means involving the entire staff because they have direct contact with diners. A trained staff is the best marketing strategy because they set the tone for a customer's experience and whether they will return and refer your restaurant to others. Enhancing customer expectations through the dining experience is an inexpensive marketing effort and will ensure a customer's future return and referrals to others.
A marketing plan for restaurant effectiveness means building upon a strong foundation that takes all areas into consideration. This takes all areas into consideration, such as changes in the restaurant industry, your market, the competition in the area, your customers and other influences. Marketing efforts should also be measurable so you can analyze their value. Whether your marketing plan is established internally or by a marketing consultant, it needs to be an integral part of the daily operations of a restaurant.
------
Jose L Riesco is a restaurant consultant and marketing expert.
In his website http://www.myrestaurantmarketing.com you'll find many free resources to help you improve your restaurant marketing and sales.
For more information click here
The Product Policy - A Marketing Strategy
In marketing terms, we can define a product as being anything which can satisfy a need or a desire and is available for purchase on the market. A product can be offered in the form of a good, a service, an idea, a person or a combination between these elements. While producers see the object as a physical thing, consumers are actually buying the advantages that a certain product can deliver. In general, when a product is defined, the following aspects have to be taken into consideration:
1. The physical components which refer to the technical and physical aspects of a product (such as weight, volume, color).
2. The non-physical components gather the brand, the product name, the instructions, the price and all services related to the product (warranty, service, installation).
3. Product communication is composed of all information which is sent to the final buyer: merchandising actions, advertising, promotions at the point of sale. All these actions have the role of facilitating the presentation of the product and influencing the purchasing decision.
4. The product imagine is something intangible and it shows how a product can represent its consumer as well as how that consumer wishes to be seen in the social surroundings.
The product planning process has 5 steps:
1. In the first step, a company must identify the basic advantage that the product offers. This is that one unique thing that will make consumers buy the product.
2. After this advantage has been determined, it is time to give it a material shape and create a primary form for that product.
3. In the third step, the generic product will be given a set of characteristics which are considered necessary and which are demanded by consumers in order for the desired product to be manufactured.
4. Next, the desired product has to be enhanced with all sorts of characteristics and additional services in order to determine the customer to buy our product, and not that of the competition.
5. The last step in the creation of a product is the one that defines the potential product. If the improved product represents the highest quality level that a product can currently reach, the potential product will reflect its possible evolution.
Visit Metrolic for more business tips!
For more information click here
1. The physical components which refer to the technical and physical aspects of a product (such as weight, volume, color).
2. The non-physical components gather the brand, the product name, the instructions, the price and all services related to the product (warranty, service, installation).
3. Product communication is composed of all information which is sent to the final buyer: merchandising actions, advertising, promotions at the point of sale. All these actions have the role of facilitating the presentation of the product and influencing the purchasing decision.
4. The product imagine is something intangible and it shows how a product can represent its consumer as well as how that consumer wishes to be seen in the social surroundings.
The product planning process has 5 steps:
1. In the first step, a company must identify the basic advantage that the product offers. This is that one unique thing that will make consumers buy the product.
2. After this advantage has been determined, it is time to give it a material shape and create a primary form for that product.
3. In the third step, the generic product will be given a set of characteristics which are considered necessary and which are demanded by consumers in order for the desired product to be manufactured.
4. Next, the desired product has to be enhanced with all sorts of characteristics and additional services in order to determine the customer to buy our product, and not that of the competition.
5. The last step in the creation of a product is the one that defines the potential product. If the improved product represents the highest quality level that a product can currently reach, the potential product will reflect its possible evolution.
Visit Metrolic for more business tips!
For more information click here
Marketing Strategy
Marketing Strategy 101
When it comes to marketing strategy blunders, pretty much everybody remembers the nosedive failure of New Coke, right? But what most people don't know is the fascinating story behind the story, & the valuable lesson it reveals.
In the early eighties, Coke was about to lose a marketing
trump card to Pepsi. Coke's market share had been in free
fall since the end of the war, declining from 60% at that
time, to just 24% in 1983. Pepsi was about to be able to
claim that not only did it taste better than Coke (as
proven in blind taste tests), but that it was actually more popular. This would have added even more fuel to Pepsi's already significant marketing momentum.
While Coke was also losing market share to other new market entries, and increasing consumer preference for diet, citrus, & caffeine-free beverages etc., Pepsi's marketing strategy was continuing to win new customers.
Obviously, people preferred the taste of Pepsi! Better
taste was the main thrust of their advertising. Why else
would anybody drink such an otherwise worthless mixture of ingredients?
This fact was further born out with the runaway success of
Diet Coke. Coke actually developed it from the ground up to taste more like Pepsi, rather than simply replacing the sugar content of the original recipe with artificial sweeteners.
All of the facts & evidence pointed to Coke having a taste problem with the original recipe. Coke had in fact been working in secret for years on a new one.
Drawing on the success of Diet Coke, Coke's marketing
strategy called for the modification of that recipe to a
sugar based drink. They felt they could finally turn the
tide by introducing "NEW Coke", based on that formula.
In pre launch blind taste tests, people thought the new
Coke tasted sweeter & smoother than the original. Extensive research revealed that people preferred the New Coke to both the original Coca Cola recipe & Pepsi.
Statistically speaking, the taste of New Coke was
significantly preferable.
New Coke was the solution, but what to do with the
original? If they kept both on the market, it was a sure
bet that Pepsi would be able to claim that it was more
popular than both, at least for a time! And a marketing strategy that called for the promotion of a new & an old Coke would only confuse the public & dilute the brand.
The original recipe was dropped.
So what happened when new Coke was introduced?
It bombed completely, & utterly! Here's the brilliant tag
line that they used to introduce it. "The Best Just Got
Better, Coke Is It!" Gee, that looks like a winner.
People hated the new Coke, many without even having to
taste it. And they were incensed that the original had been "stolen" from them.
One hundred years, & countless millions of dollars in advertising had made Coke Cola a part of people's very identity. Drinking Coca Cola wasn't about taste at all.
It was about mental association.
Emotional Opium!
The act of raising that funny looking spiral bottle to your lips. The cane sugary fragrance that followed. The sharp carbonated bite that set your throat a blaze with each vigorous swig. For many people, it was anchored deeply to fond, albeit sometimes even imaginary memories.
Coke had no choice but to bring back the original recipe,
amid a huge fanfare of publicity, as though it were the
second coming.
What a hullabaloo about nothing. Sugar water.
For god's sake!
If nothing else, this story should prove to you once & for
all that it's not what you do that counts, it's what you
say & how powerfully you say it. And, that your customer's
buy, or don't buy, for all kinds of seemingly irrational reasons. What's critically important is not your product, but how your marketing strategy relates ownership of that product to your buyer's beliefs, feelings, & desires!
It also demonstrates that "me to" can be a very dangerous marketing strategy.
While huge companies like Coke can afford to blow through billion dollar advertising budgets like there's no tomorrow, as a Guerrilla marketer, I urge you to avoid expensive frontal assaults & one-upmanship like the plague.
Be creative instead, & seek to outflank the enemy!
----------------------------------------------------
Daniel Levis is a top marketing consultant & direct
response copywriter based in Toronto Canada. Recently,
Daniel & world-renowned publicist & copywriter Joe Vitale teamed up to co author "Million Dollar Online Advertising Strategies � From The Greatest Letter Writer Of The 20th Century!", a tribute to the late, great Robert Collier.
Let the legendary Robert Collier show you how to write
words that sell...Visit the below site & get 3 FREE
Chapters! http://www.Advertising-Online-Strategies.com/ad-strategies.h
tml
For more information click here
When it comes to marketing strategy blunders, pretty much everybody remembers the nosedive failure of New Coke, right? But what most people don't know is the fascinating story behind the story, & the valuable lesson it reveals.
In the early eighties, Coke was about to lose a marketing
trump card to Pepsi. Coke's market share had been in free
fall since the end of the war, declining from 60% at that
time, to just 24% in 1983. Pepsi was about to be able to
claim that not only did it taste better than Coke (as
proven in blind taste tests), but that it was actually more popular. This would have added even more fuel to Pepsi's already significant marketing momentum.
While Coke was also losing market share to other new market entries, and increasing consumer preference for diet, citrus, & caffeine-free beverages etc., Pepsi's marketing strategy was continuing to win new customers.
Obviously, people preferred the taste of Pepsi! Better
taste was the main thrust of their advertising. Why else
would anybody drink such an otherwise worthless mixture of ingredients?
This fact was further born out with the runaway success of
Diet Coke. Coke actually developed it from the ground up to taste more like Pepsi, rather than simply replacing the sugar content of the original recipe with artificial sweeteners.
All of the facts & evidence pointed to Coke having a taste problem with the original recipe. Coke had in fact been working in secret for years on a new one.
Drawing on the success of Diet Coke, Coke's marketing
strategy called for the modification of that recipe to a
sugar based drink. They felt they could finally turn the
tide by introducing "NEW Coke", based on that formula.
In pre launch blind taste tests, people thought the new
Coke tasted sweeter & smoother than the original. Extensive research revealed that people preferred the New Coke to both the original Coca Cola recipe & Pepsi.
Statistically speaking, the taste of New Coke was
significantly preferable.
New Coke was the solution, but what to do with the
original? If they kept both on the market, it was a sure
bet that Pepsi would be able to claim that it was more
popular than both, at least for a time! And a marketing strategy that called for the promotion of a new & an old Coke would only confuse the public & dilute the brand.
The original recipe was dropped.
So what happened when new Coke was introduced?
It bombed completely, & utterly! Here's the brilliant tag
line that they used to introduce it. "The Best Just Got
Better, Coke Is It!" Gee, that looks like a winner.
People hated the new Coke, many without even having to
taste it. And they were incensed that the original had been "stolen" from them.
One hundred years, & countless millions of dollars in advertising had made Coke Cola a part of people's very identity. Drinking Coca Cola wasn't about taste at all.
It was about mental association.
Emotional Opium!
The act of raising that funny looking spiral bottle to your lips. The cane sugary fragrance that followed. The sharp carbonated bite that set your throat a blaze with each vigorous swig. For many people, it was anchored deeply to fond, albeit sometimes even imaginary memories.
Coke had no choice but to bring back the original recipe,
amid a huge fanfare of publicity, as though it were the
second coming.
What a hullabaloo about nothing. Sugar water.
For god's sake!
If nothing else, this story should prove to you once & for
all that it's not what you do that counts, it's what you
say & how powerfully you say it. And, that your customer's
buy, or don't buy, for all kinds of seemingly irrational reasons. What's critically important is not your product, but how your marketing strategy relates ownership of that product to your buyer's beliefs, feelings, & desires!
It also demonstrates that "me to" can be a very dangerous marketing strategy.
While huge companies like Coke can afford to blow through billion dollar advertising budgets like there's no tomorrow, as a Guerrilla marketer, I urge you to avoid expensive frontal assaults & one-upmanship like the plague.
Be creative instead, & seek to outflank the enemy!
----------------------------------------------------
Daniel Levis is a top marketing consultant & direct
response copywriter based in Toronto Canada. Recently,
Daniel & world-renowned publicist & copywriter Joe Vitale teamed up to co author "Million Dollar Online Advertising Strategies � From The Greatest Letter Writer Of The 20th Century!", a tribute to the late, great Robert Collier.
Let the legendary Robert Collier show you how to write
words that sell...Visit the below site & get 3 FREE
Chapters! http://www.Advertising-Online-Strategies.com/ad-strategies.h
tml
For more information click here
Good Marketing Strategy: The Key to a Successful Business
Most of you want to have a successful business right? The most probable answer would be yes. All businessmen want to make their business very successful. However, before attaining business successes, you must first attain successful promotion of your company�s product and services. Attaining a successful promotion though is a tough one. You must have all the knowledge and the capital in materializing this dream.
But with innovations in marketing and the business world today, this dream is within reach. A good example of that strategy that you can use is cheap business card printing or brochure prints. These printed materials serve as good tools in introducing your business and creating product recognition. If designed correctly, they are likely to entice customers to visit your store and make a purchase. These materials are also good in creating strong customer relationships and, of course, a profitable business. A good marketing plan in these materials will give you all the sales strategies, marketing communications, and the business improvement ideas that will lead you to the right marketing path.
Exploring or researching is looked upon as one of the very crucial components of marketing. A good and thorough research will tell you all the needed things that you must be aware of before you implement your marketing strategy. This will also help you in learning exactly what is the service or product usually demanded by customers. Aside from finding out precisely who your targeted customers and clients are, you will also be able to find out future customers and clients that will purchase or make use of your services and products.
A very vital factor that you must consider in a successful marketing plan that you would want to work out is to know precisely the charge that you will impose on your products and services. Giving out the wrong price could mean the death to your business in the market.
Your products and services may well be in demand and needed by many people, yet they need the feeling that all the products they purchased from your company are very good deals or bargains for them. This makes it exceptionally important to give the right price and deliver it to the market. If done correctly, you can earn the right profit and pay all the needed fees on your marketing expense.
Some of the sources that you can try and include in your marketing strategies and plans are television, local or national, radio stations, newspapers and magazine. All these media sources can help you and your brochures or business card template to get through your intended market. You can also utilize hiring good people that can help you get the word out. However, analyze first which of the two options will largely benefit you and your company. You must consider using just one strategy that you think will be most successful.
Organizing a focus team will help a lot since you can analyze what your clients and future customers have in mind in relation to all your product and services. You can usually take their comments and advice to help improve your products and services. Once you have done all this things with success, it is now time to create your marketing strategies, which is the key for you to have a successful business in the market.
This article aims to provide the reader comprehensive ideas and tips on good marketing strategy using cheap business card printing.
For more information click here
But with innovations in marketing and the business world today, this dream is within reach. A good example of that strategy that you can use is cheap business card printing or brochure prints. These printed materials serve as good tools in introducing your business and creating product recognition. If designed correctly, they are likely to entice customers to visit your store and make a purchase. These materials are also good in creating strong customer relationships and, of course, a profitable business. A good marketing plan in these materials will give you all the sales strategies, marketing communications, and the business improvement ideas that will lead you to the right marketing path.
Exploring or researching is looked upon as one of the very crucial components of marketing. A good and thorough research will tell you all the needed things that you must be aware of before you implement your marketing strategy. This will also help you in learning exactly what is the service or product usually demanded by customers. Aside from finding out precisely who your targeted customers and clients are, you will also be able to find out future customers and clients that will purchase or make use of your services and products.
A very vital factor that you must consider in a successful marketing plan that you would want to work out is to know precisely the charge that you will impose on your products and services. Giving out the wrong price could mean the death to your business in the market.
Your products and services may well be in demand and needed by many people, yet they need the feeling that all the products they purchased from your company are very good deals or bargains for them. This makes it exceptionally important to give the right price and deliver it to the market. If done correctly, you can earn the right profit and pay all the needed fees on your marketing expense.
Some of the sources that you can try and include in your marketing strategies and plans are television, local or national, radio stations, newspapers and magazine. All these media sources can help you and your brochures or business card template to get through your intended market. You can also utilize hiring good people that can help you get the word out. However, analyze first which of the two options will largely benefit you and your company. You must consider using just one strategy that you think will be most successful.
Organizing a focus team will help a lot since you can analyze what your clients and future customers have in mind in relation to all your product and services. You can usually take their comments and advice to help improve your products and services. Once you have done all this things with success, it is now time to create your marketing strategies, which is the key for you to have a successful business in the market.
This article aims to provide the reader comprehensive ideas and tips on good marketing strategy using cheap business card printing.
For more information click here
Strategic Planning Process
After reviewing the five strategic plans (Basic, Issue (Goal)-Based, Alignment Model, Scenario Planning and Organic Planning) as outlined by McNamara (1999), it was decided that for this library the ideal Strategic planning process to use is Issue-based planning. This model was chosen as it best fits the needs of this library and is similar to the balanced score card approach as outlined by Clagett and Ecklund (2005). However, the issue-based plan as outlined by McNamara is more straightforward to follow, so it was selected. Issue-based strategic planning involves (McNamara 1999) the following steps:
1) External/internal assessment to identify "SWOT" (Strengths and Weaknesses and Opportunities and Threats)
2) Strategic analysis to identify and rank major issues/goals
3) Design major strategies (or programs) to address issues/goals
4) Design/update vision, mission and values(some organizations may do this first in planning)
5) Establish action plans (objectives, resource needs, roles and responsibilities for implementation)
6) Record issues, goals, strategies/programs, updated mission and vision, and action plans in a Strategic Plan document, and attach SWOT, etc.
7) Develop the yearly Operating Plan document(from year one of the multi-year strategic plan)
8) Develop and authorize Budget for year one(allocation of funds needed to fund year one)
9) Conduct the organization's year-one operations
10) Monitor/review/evaluate/update Strategic Plan document
The Implementation: Required Personnel, Major Steps and Timeframe
Required Staff
As noted by Claggett and Ecklund (2005), the strategic plan must involve everyone in the process with the view that the customer is always considered. Therefore, the required staff involved in this process would involve librarians from each area and also the library board would be involved. As Husler (1998) notes, the support of the board and management must be there. Husler (1998) notes that although this can be difficult to achieve at times, it is necessary for a successful strategic plan to be completed. For this specific library, the strategic planning committee would involve librarians from collection development, reference desk, cataloguing, technical services, and management. Along with the librarians, the library board would all be involved in the strategic planning process.
Major Steps
The major steps for this strategic plan would involve those outlined by McNamara (1999) as listed above. Specifically, for this library the process would involve the following steps:
1) brainstorming session to determine which issues are priorities for this library (external and internal factor)
2) be aware about any pertinent provincial and municipal initiatives with direct baring on this library
3) investigate the internal needs of the library branches
4) perform a SWOT (Strengths and Weaknesses and Opportunities and Threats) analysis
5) compare with other library strategic plans
6) discuss the recommendations at the board meeting and complete what is included in the strategic plan.
For more information click here
1) External/internal assessment to identify "SWOT" (Strengths and Weaknesses and Opportunities and Threats)
2) Strategic analysis to identify and rank major issues/goals
3) Design major strategies (or programs) to address issues/goals
4) Design/update vision, mission and values(some organizations may do this first in planning)
5) Establish action plans (objectives, resource needs, roles and responsibilities for implementation)
6) Record issues, goals, strategies/programs, updated mission and vision, and action plans in a Strategic Plan document, and attach SWOT, etc.
7) Develop the yearly Operating Plan document(from year one of the multi-year strategic plan)
8) Develop and authorize Budget for year one(allocation of funds needed to fund year one)
9) Conduct the organization's year-one operations
10) Monitor/review/evaluate/update Strategic Plan document
The Implementation: Required Personnel, Major Steps and Timeframe
Required Staff
As noted by Claggett and Ecklund (2005), the strategic plan must involve everyone in the process with the view that the customer is always considered. Therefore, the required staff involved in this process would involve librarians from each area and also the library board would be involved. As Husler (1998) notes, the support of the board and management must be there. Husler (1998) notes that although this can be difficult to achieve at times, it is necessary for a successful strategic plan to be completed. For this specific library, the strategic planning committee would involve librarians from collection development, reference desk, cataloguing, technical services, and management. Along with the librarians, the library board would all be involved in the strategic planning process.
Major Steps
The major steps for this strategic plan would involve those outlined by McNamara (1999) as listed above. Specifically, for this library the process would involve the following steps:
1) brainstorming session to determine which issues are priorities for this library (external and internal factor)
2) be aware about any pertinent provincial and municipal initiatives with direct baring on this library
3) investigate the internal needs of the library branches
4) perform a SWOT (Strengths and Weaknesses and Opportunities and Threats) analysis
5) compare with other library strategic plans
6) discuss the recommendations at the board meeting and complete what is included in the strategic plan.
For more information click here
Herbalife Strategic Plan - Steps To Success
Herbalife independent distributors are earning from product sales and added commissions through multi-level marketing scheme and compensation structure. However, in spite of the many benefits that Herbalife offers, most people who pursue this home-based business opportunity and chose to follow companies recommended 'old school' marketing techniques would struggle, suffer, and fail in their efforts to build significant wealth.
Herbalife distributors are allowed to employ their own marketing tactics and unique methods so they could recruit new down line distributors on their own. In this article we're going to take a look at Herbalife strategic plan which actually makes money and generates a return on investment.
Steps to building a successful Herbalife business:
1. Mindset
It is important that you first get your mindset right and make sure that you treat this business as the Owner, and not the Employee. This means that, as the Owner of your business, you have to have the idea of what exactly you want to achieve, get your goals set up and make no excuses to make that happen.
2. Prospecting/ Closing Skills
You absolutely MUST develop these skills first before you even move any further. Build your primary campaign by creating a prospecting and closing scripts (important!). Then build your confidence and telephone skill-set in the most effective, cheapest and fastest way by testing your campaign on a cold, TARGETED leads.
(You can purchase targeted leads of people interested in weight loss for less than $0.20 per lead, and with Herbalife compensation plan, this price allows most business builders to put themselves into profit quickly).
3. Developing a System
What that means is that you got to know how present your product and services, and have a tested to work campaign which will allow you to train your team and maximize the effectiveness of growth for your business using leverage.
4. Expanding your campaign to the Internet and Off-line Marketing campaigns
This involves creating a website and driving traffic to test your website copy, running advertising and increasing your flow of high-targeted prospects.
5. Building Winning Teams
By recruiting, training and managing a self-managing team you can achieve massive growth in your Herbalife business. Building a strong team of leaders involves knowing in ADVANCE what strategies you're going to teach them, and showing the goals they are going achieve if they chose to join you.
TIP: The first 30 days will determine your retention rate for new recruits - when your new person comes in, its important to have a plan to help them succeed.
6. Maximizing Your Compensation Plan
Make sure you understand your program rather than just accepting graphs and "projected" income. You need to be able to set realistic goals and objectives and know what's reasonable.
7. Tracking Data
Running a business is all about making informed decisions quickly, based on real and up-to-date data. For example: if your sales data is wrong then you will not be able to project your cash flow very accurately. Track your schedule, dials you make, people you invite to take a look at your product and services, people you recruit, finances.
8. Managing Your Time and Increasing Productivity
In order to manage time and increase you productivity successfully, having an awareness of what your goals are will assist you in prioritizing your activities. Developing and maintaining a personal, flexible schedule will also provide you with the opportunity to create a schedule that works for you, not for others. This personal attention gives you the flexibility to include the things that are most important to you.
9. Wealth Management
Once you progress in your business and start earning 6+ figure income you have to understand that in life it really doesn't matter how much money you make - it matters how much you keep. Wealth management can help you determine what's really important to you, then develop actionable strategies to help you realize your most cherished hopes and defend against the things that might undo them.
To Summarise:
Most people who get involved in Direct Selling do not approach their business by following the structure of system that would dramatically increase their odds of success. If you have been trying to grow your business following the 'old school' Herbalife strategic plan, then information found here can be a little daunting at first. But its well worth the efforts.
Study and implement necessary topics and you WILL succeed.
For more information click here
Herbalife distributors are allowed to employ their own marketing tactics and unique methods so they could recruit new down line distributors on their own. In this article we're going to take a look at Herbalife strategic plan which actually makes money and generates a return on investment.
Steps to building a successful Herbalife business:
1. Mindset
It is important that you first get your mindset right and make sure that you treat this business as the Owner, and not the Employee. This means that, as the Owner of your business, you have to have the idea of what exactly you want to achieve, get your goals set up and make no excuses to make that happen.
2. Prospecting/ Closing Skills
You absolutely MUST develop these skills first before you even move any further. Build your primary campaign by creating a prospecting and closing scripts (important!). Then build your confidence and telephone skill-set in the most effective, cheapest and fastest way by testing your campaign on a cold, TARGETED leads.
(You can purchase targeted leads of people interested in weight loss for less than $0.20 per lead, and with Herbalife compensation plan, this price allows most business builders to put themselves into profit quickly).
3. Developing a System
What that means is that you got to know how present your product and services, and have a tested to work campaign which will allow you to train your team and maximize the effectiveness of growth for your business using leverage.
4. Expanding your campaign to the Internet and Off-line Marketing campaigns
This involves creating a website and driving traffic to test your website copy, running advertising and increasing your flow of high-targeted prospects.
5. Building Winning Teams
By recruiting, training and managing a self-managing team you can achieve massive growth in your Herbalife business. Building a strong team of leaders involves knowing in ADVANCE what strategies you're going to teach them, and showing the goals they are going achieve if they chose to join you.
TIP: The first 30 days will determine your retention rate for new recruits - when your new person comes in, its important to have a plan to help them succeed.
6. Maximizing Your Compensation Plan
Make sure you understand your program rather than just accepting graphs and "projected" income. You need to be able to set realistic goals and objectives and know what's reasonable.
7. Tracking Data
Running a business is all about making informed decisions quickly, based on real and up-to-date data. For example: if your sales data is wrong then you will not be able to project your cash flow very accurately. Track your schedule, dials you make, people you invite to take a look at your product and services, people you recruit, finances.
8. Managing Your Time and Increasing Productivity
In order to manage time and increase you productivity successfully, having an awareness of what your goals are will assist you in prioritizing your activities. Developing and maintaining a personal, flexible schedule will also provide you with the opportunity to create a schedule that works for you, not for others. This personal attention gives you the flexibility to include the things that are most important to you.
9. Wealth Management
Once you progress in your business and start earning 6+ figure income you have to understand that in life it really doesn't matter how much money you make - it matters how much you keep. Wealth management can help you determine what's really important to you, then develop actionable strategies to help you realize your most cherished hopes and defend against the things that might undo them.
To Summarise:
Most people who get involved in Direct Selling do not approach their business by following the structure of system that would dramatically increase their odds of success. If you have been trying to grow your business following the 'old school' Herbalife strategic plan, then information found here can be a little daunting at first. But its well worth the efforts.
Study and implement necessary topics and you WILL succeed.
For more information click here
Developing A Marketing Strategy For Your Physical Therapy Business
Now that you have your physical therapy practice set up, do you have a plan to attract clients that need your help and build a successful practice? Developing a strategic marketing plan is the first step to growing your practice. The challenge for most therapists engaged in the practice of healing and helping people, is deciding how to approach a strategic plan and what to include. Physical therapy marketing, like any small business marketing should focus on finding a niche that fulfills a customer need while providing quality therapy, controlling the growth of your practice, and maintaining high customer satisfaction. Naturally then, the first step in approaching a physical therapy marketing plan is to target a specific audience whose needs your services can fulfill and they will benefit from. Here are some basics for developing a marketing plan for your new practice.
Conducting Market Research
Conducting market research will help you decide which direction to focus your services and who to target.
* Find out what potential clients want in a particular demographic or locale. Talk to doctors who refer physical therapists to their patients. When you determine a targeted clientele, determine what prevents them from enjoying life fully, where they go for help, and how you can fill their needs.
* Research your competition by looking at how they market their services. Conduct a comparison analysis of your clinic and services to theirs. Is there a client need that your services fulfill that others do not? Is your area of expertise is already saturated? Informal observations of and interaction with competitors in your locale can also reveal telling information about effective marketing strategies and customers' needs, and where to focus your physical therapy marketing plan.
* Keep up to date with economic, political and marketing trends that impact the medical community so you can maintain a proactive marketing strategy that responds to changing market conditions and practices, and optimizes opportunities in the marketplace.
Initial market research is valuable for developing a strategic physical therapy marketing plan, and this type of research should be an ongoing process.
Now that you have targeted specific customer segments and locales, and know the trends in your industry and the strategies of your competition, it is time to design an integrated marketing plan based on your solid research.
Develop an Integrated Marketing Plan
An integrated marketing plan includes four components: services, price, promotion and distribution. As you develop your plan, consider each element of the mix and how it will function to contribute to the overall goal of the plan.
Identify your services:
Your services should be highly specialized and target a specific geographic or customer segment. When promoting your services, emphasize the benefits they provide, rather than the techniques used - sell a good nights sleep rather than a particular type of massage therapy used.
Price:
Keep your prices competitive and offer packages. Where does your pricing need to be to turn a profit while controlling growth? In the physical therapy practice, it is best to focus your prices on patient goals rather than individual treatments. So you should be promoting packages to clients that solves their problems and helps them reach their goals quicker.
Promotion:
For small practices, traditional marketing campaigns that include brochures, radio, TV, newspaper and magazine advertising can be too costly. But before any purchase a customer must have awareness of your business, and interest in your service, thus promotion is still vital to your success. Here are some avenues to consider integrating into your plan for creating awareness of your services and generating interest:
* A couple strategically placed print ads and brochures reaching a target audience can be more effective than a general media sweep. Seek out venues that promote healthy and physical lifestyles such recreation centers, gyms, and health food stores.
* Social media such as Facebook and Twitter are free networking tools that can reach infinite potential customers in real time, which gives you the advantage of creating and maintaining relevancy for your practice.
* An Internet presence is an essential marketing tool for a physical therapy practice. Promoting your services through a website, newsletters and blogs will make your practice more visible to the many customers who look to the Internet for information.
Your marketing plan should be a working blueprint for how your clinic initially conveys its brand, reaches and helps a community of customers, and evolves as a profitable business.
Get Found Online! Do you want to find new customers for your business online? Demandmart offers an automated platform that makes online marketing for small business affordable, easy and effective. It can help you get exposure in search engines, create online coupons, schedule appointments online and automatically follow-up with your customers via email. For more free small business marketing strategies, check out demandmart's small business internet marketing tips.
For more information click here
Conducting Market Research
Conducting market research will help you decide which direction to focus your services and who to target.
* Find out what potential clients want in a particular demographic or locale. Talk to doctors who refer physical therapists to their patients. When you determine a targeted clientele, determine what prevents them from enjoying life fully, where they go for help, and how you can fill their needs.
* Research your competition by looking at how they market their services. Conduct a comparison analysis of your clinic and services to theirs. Is there a client need that your services fulfill that others do not? Is your area of expertise is already saturated? Informal observations of and interaction with competitors in your locale can also reveal telling information about effective marketing strategies and customers' needs, and where to focus your physical therapy marketing plan.
* Keep up to date with economic, political and marketing trends that impact the medical community so you can maintain a proactive marketing strategy that responds to changing market conditions and practices, and optimizes opportunities in the marketplace.
Initial market research is valuable for developing a strategic physical therapy marketing plan, and this type of research should be an ongoing process.
Now that you have targeted specific customer segments and locales, and know the trends in your industry and the strategies of your competition, it is time to design an integrated marketing plan based on your solid research.
Develop an Integrated Marketing Plan
An integrated marketing plan includes four components: services, price, promotion and distribution. As you develop your plan, consider each element of the mix and how it will function to contribute to the overall goal of the plan.
Identify your services:
Your services should be highly specialized and target a specific geographic or customer segment. When promoting your services, emphasize the benefits they provide, rather than the techniques used - sell a good nights sleep rather than a particular type of massage therapy used.
Price:
Keep your prices competitive and offer packages. Where does your pricing need to be to turn a profit while controlling growth? In the physical therapy practice, it is best to focus your prices on patient goals rather than individual treatments. So you should be promoting packages to clients that solves their problems and helps them reach their goals quicker.
Promotion:
For small practices, traditional marketing campaigns that include brochures, radio, TV, newspaper and magazine advertising can be too costly. But before any purchase a customer must have awareness of your business, and interest in your service, thus promotion is still vital to your success. Here are some avenues to consider integrating into your plan for creating awareness of your services and generating interest:
* A couple strategically placed print ads and brochures reaching a target audience can be more effective than a general media sweep. Seek out venues that promote healthy and physical lifestyles such recreation centers, gyms, and health food stores.
* Social media such as Facebook and Twitter are free networking tools that can reach infinite potential customers in real time, which gives you the advantage of creating and maintaining relevancy for your practice.
* An Internet presence is an essential marketing tool for a physical therapy practice. Promoting your services through a website, newsletters and blogs will make your practice more visible to the many customers who look to the Internet for information.
Your marketing plan should be a working blueprint for how your clinic initially conveys its brand, reaches and helps a community of customers, and evolves as a profitable business.
Get Found Online! Do you want to find new customers for your business online? Demandmart offers an automated platform that makes online marketing for small business affordable, easy and effective. It can help you get exposure in search engines, create online coupons, schedule appointments online and automatically follow-up with your customers via email. For more free small business marketing strategies, check out demandmart's small business internet marketing tips.
For more information click here
Emphasizing on Employee Motivation and Strategic Marketing and Planning
One of the most underrated things that a person can do is boost their morale and set higher goals and standards that will be to their benefit. Some employees are content with just achieving set primary goals to prove their worth; while other fails to see the beauty of aiming higher than what is expected from them. Such accomplishments will indeed be to their advantage in the sense that it becomes informal training and acquiring an advanced sense of knowledge, since work experience is something that is not material for people to rely on today. Most companies would put weight on work experience since such would need minimal training programs and better yet, introduce innovative techniques. Such industries that are known to prefer work experience and advanced training include Information Technology, Sales and Marketing, and Business Research and Development . These areas usually have unique strategies, and such ways will help differentiate companies from one another, the effectiveness which shall be for the benefit of the company they are working for above anything else.
Information Technology Professionals cater to a wide variety of computer related knowledge that include Programming languages in the area of Java, Perl or Powerbuilder. These programs set their bars high and would be among the crop of manpower resources that are hard to find thus allowing them to command their prices and compensation benefits to the best bidder. Networking solutions as Intranets and Networking Security are another hot commodity in the market and enhancing and mastering such an art is truly something people should not pass up.
For Sales and Marketing, the various techniques that include Direct Marketing, Network Marketing, Brand Marketing, Global Marketing and Category Marketing are among the top needs in the search for the most efficient way of to find the right mix of people and strategies for a company to prosper. Such companies that have indulged in these marketing strategies include better known companies such as Forever Living, Lifestyles, Portal Innovations, Universal Robina Corporation, Coca Cola, Chin Chin Black Gulaman and of course San Miguel Corporation. The list goes on, but these are among the leaders in their respective lines of business.
Business Research and Development needs are becoming rampant, since traditional ways of management need new blood injected in them to keep pace with the forerunners who have employed various strategies to pick up their revenue generating schemes. The need for the use of various internal tools (BCG Matrix, TOWS Analysis, Grand Strategy, Space Matrix) and external strategies that make use of the various forces as known through Porter's 5 Forces is something that each company will need to take into consideration as well. Mixing up everything into one thorough evaluation matrix will help identify the shortcomings and needs of any company, something that most organizations are unaware of resorting to as of to date.
For more information click here
Information Technology Professionals cater to a wide variety of computer related knowledge that include Programming languages in the area of Java, Perl or Powerbuilder. These programs set their bars high and would be among the crop of manpower resources that are hard to find thus allowing them to command their prices and compensation benefits to the best bidder. Networking solutions as Intranets and Networking Security are another hot commodity in the market and enhancing and mastering such an art is truly something people should not pass up.
For Sales and Marketing, the various techniques that include Direct Marketing, Network Marketing, Brand Marketing, Global Marketing and Category Marketing are among the top needs in the search for the most efficient way of to find the right mix of people and strategies for a company to prosper. Such companies that have indulged in these marketing strategies include better known companies such as Forever Living, Lifestyles, Portal Innovations, Universal Robina Corporation, Coca Cola, Chin Chin Black Gulaman and of course San Miguel Corporation. The list goes on, but these are among the leaders in their respective lines of business.
Business Research and Development needs are becoming rampant, since traditional ways of management need new blood injected in them to keep pace with the forerunners who have employed various strategies to pick up their revenue generating schemes. The need for the use of various internal tools (BCG Matrix, TOWS Analysis, Grand Strategy, Space Matrix) and external strategies that make use of the various forces as known through Porter's 5 Forces is something that each company will need to take into consideration as well. Mixing up everything into one thorough evaluation matrix will help identify the shortcomings and needs of any company, something that most organizations are unaware of resorting to as of to date.
For more information click here
Emphasizing on Employee Motivation and Strategic Marketing and Planning
One of the most underrated things that a person can do is boost their morale and set higher goals and standards that will be to their benefit. Some employees are content with just achieving set primary goals to prove their worth; while other fails to see the beauty of aiming higher than what is expected from them. Such accomplishments will indeed be to their advantage in the sense that it becomes informal training and acquiring an advanced sense of knowledge, since work experience is something that is not material for people to rely on today. Most companies would put weight on work experience since such would need minimal training programs and better yet, introduce innovative techniques. Such industries that are known to prefer work experience and advanced training include Information Technology, Sales and Marketing, and Business Research and Development . These areas usually have unique strategies, and such ways will help differentiate companies from one another, the effectiveness which shall be for the benefit of the company they are working for above anything else.
Information Technology Professionals cater to a wide variety of computer related knowledge that include Programming languages in the area of Java, Perl or Powerbuilder. These programs set their bars high and would be among the crop of manpower resources that are hard to find thus allowing them to command their prices and compensation benefits to the best bidder. Networking solutions as Intranets and Networking Security are another hot commodity in the market and enhancing and mastering such an art is truly something people should not pass up.
For Sales and Marketing, the various techniques that include Direct Marketing, Network Marketing, Brand Marketing, Global Marketing and Category Marketing are among the top needs in the search for the most efficient way of to find the right mix of people and strategies for a company to prosper. Such companies that have indulged in these marketing strategies include better known companies such as Forever Living, Lifestyles, Portal Innovations, Universal Robina Corporation, Coca Cola, Chin Chin Black Gulaman and of course San Miguel Corporation. The list goes on, but these are among the leaders in their respective lines of business.
Business Research and Development needs are becoming rampant, since traditional ways of management need new blood injected in them to keep pace with the forerunners who have employed various strategies to pick up their revenue generating schemes. The need for the use of various internal tools (BCG Matrix, TOWS Analysis, Grand Strategy, Space Matrix) and external strategies that make use of the various forces as known through Porter's 5 Forces is something that each company will need to take into consideration as well. Mixing up everything into one thorough evaluation matrix will help identify the shortcomings and needs of any company, something that most organizations are unaware of resorting to as of to date.
For more information click here
Information Technology Professionals cater to a wide variety of computer related knowledge that include Programming languages in the area of Java, Perl or Powerbuilder. These programs set their bars high and would be among the crop of manpower resources that are hard to find thus allowing them to command their prices and compensation benefits to the best bidder. Networking solutions as Intranets and Networking Security are another hot commodity in the market and enhancing and mastering such an art is truly something people should not pass up.
For Sales and Marketing, the various techniques that include Direct Marketing, Network Marketing, Brand Marketing, Global Marketing and Category Marketing are among the top needs in the search for the most efficient way of to find the right mix of people and strategies for a company to prosper. Such companies that have indulged in these marketing strategies include better known companies such as Forever Living, Lifestyles, Portal Innovations, Universal Robina Corporation, Coca Cola, Chin Chin Black Gulaman and of course San Miguel Corporation. The list goes on, but these are among the leaders in their respective lines of business.
Business Research and Development needs are becoming rampant, since traditional ways of management need new blood injected in them to keep pace with the forerunners who have employed various strategies to pick up their revenue generating schemes. The need for the use of various internal tools (BCG Matrix, TOWS Analysis, Grand Strategy, Space Matrix) and external strategies that make use of the various forces as known through Porter's 5 Forces is something that each company will need to take into consideration as well. Mixing up everything into one thorough evaluation matrix will help identify the shortcomings and needs of any company, something that most organizations are unaware of resorting to as of to date.
For more information click here
Emphasizing on Employee Motivation and Strategic Marketing and Planning
One of the most underrated things that a person can do is boost their morale and set higher goals and standards that will be to their benefit. Some employees are content with just achieving set primary goals to prove their worth; while other fails to see the beauty of aiming higher than what is expected from them. Such accomplishments will indeed be to their advantage in the sense that it becomes informal training and acquiring an advanced sense of knowledge, since work experience is something that is not material for people to rely on today. Most companies would put weight on work experience since such would need minimal training programs and better yet, introduce innovative techniques. Such industries that are known to prefer work experience and advanced training include Information Technology, Sales and Marketing, and Business Research and Development . These areas usually have unique strategies, and such ways will help differentiate companies from one another, the effectiveness which shall be for the benefit of the company they are working for above anything else.
Information Technology Professionals cater to a wide variety of computer related knowledge that include Programming languages in the area of Java, Perl or Powerbuilder. These programs set their bars high and would be among the crop of manpower resources that are hard to find thus allowing them to command their prices and compensation benefits to the best bidder. Networking solutions as Intranets and Networking Security are another hot commodity in the market and enhancing and mastering such an art is truly something people should not pass up.
For Sales and Marketing, the various techniques that include Direct Marketing, Network Marketing, Brand Marketing, Global Marketing and Category Marketing are among the top needs in the search for the most efficient way of to find the right mix of people and strategies for a company to prosper. Such companies that have indulged in these marketing strategies include better known companies such as Forever Living, Lifestyles, Portal Innovations, Universal Robina Corporation, Coca Cola, Chin Chin Black Gulaman and of course San Miguel Corporation. The list goes on, but these are among the leaders in their respective lines of business.
Business Research and Development needs are becoming rampant, since traditional ways of management need new blood injected in them to keep pace with the forerunners who have employed various strategies to pick up their revenue generating schemes. The need for the use of various internal tools (BCG Matrix, TOWS Analysis, Grand Strategy, Space Matrix) and external strategies that make use of the various forces as known through Porter's 5 Forces is something that each company will need to take into consideration as well. Mixing up everything into one thorough evaluation matrix will help identify the shortcomings and needs of any company, something that most organizations are unaware of resorting to as of to date.
For more information click here
Information Technology Professionals cater to a wide variety of computer related knowledge that include Programming languages in the area of Java, Perl or Powerbuilder. These programs set their bars high and would be among the crop of manpower resources that are hard to find thus allowing them to command their prices and compensation benefits to the best bidder. Networking solutions as Intranets and Networking Security are another hot commodity in the market and enhancing and mastering such an art is truly something people should not pass up.
For Sales and Marketing, the various techniques that include Direct Marketing, Network Marketing, Brand Marketing, Global Marketing and Category Marketing are among the top needs in the search for the most efficient way of to find the right mix of people and strategies for a company to prosper. Such companies that have indulged in these marketing strategies include better known companies such as Forever Living, Lifestyles, Portal Innovations, Universal Robina Corporation, Coca Cola, Chin Chin Black Gulaman and of course San Miguel Corporation. The list goes on, but these are among the leaders in their respective lines of business.
Business Research and Development needs are becoming rampant, since traditional ways of management need new blood injected in them to keep pace with the forerunners who have employed various strategies to pick up their revenue generating schemes. The need for the use of various internal tools (BCG Matrix, TOWS Analysis, Grand Strategy, Space Matrix) and external strategies that make use of the various forces as known through Porter's 5 Forces is something that each company will need to take into consideration as well. Mixing up everything into one thorough evaluation matrix will help identify the shortcomings and needs of any company, something that most organizations are unaware of resorting to as of to date.
For more information click here
Did you draw up your Internet Marketing plan yesterday?
Can you skip Internet Marketing? I say "No way." Do you?
You have to be a marketer first, if you plan on running an Internet business or home business. Even the world's most exciting product will have close to zero sales if 99% of the population never heard of it.
To get website traffic, Internet marketing is crucial. You need some kind of market to pitch your offers to. Without Internet marketing, it is next to impossible to survive in the highly competitive Internet business arena.
For the past few months I've seen an avalanche of email offers on what seems to be very innovative Internet marketing th techniques. And let me honestly tell you, I'm getting really jaded from reading about the same old 'never released before closely guarded secrets' on yet another incomparable internet marketing business. Another from hundreds, perhaps thousands, that is going to 'take the world by storm'. Talk about over-worn cliches and big yawns.
A quick analysis of Internet Marketing.
A lot of marketers try to sell you the business plan for the latest hot item (or sometimes not so 'latest' or 'hot'), while they go on to the next miracle product which they package with their 'never-revealed-before secrets' that will cause an avalanche of money to roll into your bank account...all without your doing any Internet marketing.
It's playing on your emotions. And emotions are powerful and can get us into all sorts of undesirable situations.
Internet marketing strategies in sales copies are written up for one primary purpose - to incite your feelings and numb your intellect. To get you to say, :yes. Yes." Since the mind thinks in pictures,the copies spur you to fire your boss, holiday in the Caribbean, own flashy cars and ostentatious homes, work only 30 minutes then luxuriate in indolence; or simply enjoy the absolute euphoria of all play and no work.
All this is true. It can be achieved, provided you know the right methods, are dedicated, have a well-thought-out Internet marketing plan, and persevere until you make it. The formula is simple: Product or service + internet marketing plan + dedication & perseverence + time. Remove any one if the parts and the whole crumbles.
So, what's pure crap and camel turd is that you can achieve tens of thousands of dollars in a week or 30 days. Not possible, no. Definitely not without concentrated internet marketing plans and strategies. The only way this happens is if you strike the state lotto - not through an internet business.
But your visions of "instant internet riches" and fantasies of becoming "a millionaire overnight," have been given a patina of reality. And, oh glorious day! To get all this without really having to engage the brain or tax any muscle; or, worse yet, device internet marketing methods.
Take a deep breath. It's a mirage, a rainbow with no pot of gold at the end or anywhere near. An internet business guru is not some genie who will put you on easy street instantly, wave a magic wand and create internet marketing campaigns for you out of thin air, and bring you your slippers while you loll about doing nothing.
The 'closely guarded secrets' of instant wealth turn out to be either new or re-packaged Internet marketing strategies that require a lot more time and effort to implement than you were told. The word 'instant' is deliberately packaged to conjure an image of ease. We do live in an 'instant' society.: from instant communication to coffee and noodles. "Get it now. No need to wait. No need to do anything."
Wow! A fairy god mother. And you thought fairy tales were fairy tales.
But hang on there. With the right internet marketing method and effort, you will most certainly see profits if you work the business right and long enough. The millions may or may not invade your bank account within a year, but you can certainly try.
In a business possibility you're only getting opportunities, not something delivered on a silver platter. What you're really getting are the strong possibilities to make money, not a guaranteed commitment, so take time to properly evaluate the true value of the offer. Read the disclaimers [the footnote of all spectacular offers usually in small unobtrusive print] and see if you find any 'guarantee there. There isn't, though the sales copy itself may promise you King Creole's wealth.
Is there a formula for success?
Yes, there is. But you need to know it, study it, analyze it and implement it to suit your special circumstances. Knowledge is power. And, as Peter Drucker aptly said, "the problem isn't so much as knowing how to do things right, but in knowing the right thing to do."
"Successful people are guided by their focus, not by their feelings."
Copyright: Dan Jeremiah. Dan Is a writer, trainer and editor. He provides editing, proofreading and rewriting services at www.fogfactor.com To avoid copyright infringement, do not edit any part of the content and text, if reproducing this article.
For more information click here
You have to be a marketer first, if you plan on running an Internet business or home business. Even the world's most exciting product will have close to zero sales if 99% of the population never heard of it.
To get website traffic, Internet marketing is crucial. You need some kind of market to pitch your offers to. Without Internet marketing, it is next to impossible to survive in the highly competitive Internet business arena.
For the past few months I've seen an avalanche of email offers on what seems to be very innovative Internet marketing th techniques. And let me honestly tell you, I'm getting really jaded from reading about the same old 'never released before closely guarded secrets' on yet another incomparable internet marketing business. Another from hundreds, perhaps thousands, that is going to 'take the world by storm'. Talk about over-worn cliches and big yawns.
A quick analysis of Internet Marketing.
A lot of marketers try to sell you the business plan for the latest hot item (or sometimes not so 'latest' or 'hot'), while they go on to the next miracle product which they package with their 'never-revealed-before secrets' that will cause an avalanche of money to roll into your bank account...all without your doing any Internet marketing.
It's playing on your emotions. And emotions are powerful and can get us into all sorts of undesirable situations.
Internet marketing strategies in sales copies are written up for one primary purpose - to incite your feelings and numb your intellect. To get you to say, :yes. Yes." Since the mind thinks in pictures,the copies spur you to fire your boss, holiday in the Caribbean, own flashy cars and ostentatious homes, work only 30 minutes then luxuriate in indolence; or simply enjoy the absolute euphoria of all play and no work.
All this is true. It can be achieved, provided you know the right methods, are dedicated, have a well-thought-out Internet marketing plan, and persevere until you make it. The formula is simple: Product or service + internet marketing plan + dedication & perseverence + time. Remove any one if the parts and the whole crumbles.
So, what's pure crap and camel turd is that you can achieve tens of thousands of dollars in a week or 30 days. Not possible, no. Definitely not without concentrated internet marketing plans and strategies. The only way this happens is if you strike the state lotto - not through an internet business.
But your visions of "instant internet riches" and fantasies of becoming "a millionaire overnight," have been given a patina of reality. And, oh glorious day! To get all this without really having to engage the brain or tax any muscle; or, worse yet, device internet marketing methods.
Take a deep breath. It's a mirage, a rainbow with no pot of gold at the end or anywhere near. An internet business guru is not some genie who will put you on easy street instantly, wave a magic wand and create internet marketing campaigns for you out of thin air, and bring you your slippers while you loll about doing nothing.
The 'closely guarded secrets' of instant wealth turn out to be either new or re-packaged Internet marketing strategies that require a lot more time and effort to implement than you were told. The word 'instant' is deliberately packaged to conjure an image of ease. We do live in an 'instant' society.: from instant communication to coffee and noodles. "Get it now. No need to wait. No need to do anything."
Wow! A fairy god mother. And you thought fairy tales were fairy tales.
But hang on there. With the right internet marketing method and effort, you will most certainly see profits if you work the business right and long enough. The millions may or may not invade your bank account within a year, but you can certainly try.
In a business possibility you're only getting opportunities, not something delivered on a silver platter. What you're really getting are the strong possibilities to make money, not a guaranteed commitment, so take time to properly evaluate the true value of the offer. Read the disclaimers [the footnote of all spectacular offers usually in small unobtrusive print] and see if you find any 'guarantee there. There isn't, though the sales copy itself may promise you King Creole's wealth.
Is there a formula for success?
Yes, there is. But you need to know it, study it, analyze it and implement it to suit your special circumstances. Knowledge is power. And, as Peter Drucker aptly said, "the problem isn't so much as knowing how to do things right, but in knowing the right thing to do."
"Successful people are guided by their focus, not by their feelings."
Copyright: Dan Jeremiah. Dan Is a writer, trainer and editor. He provides editing, proofreading and rewriting services at www.fogfactor.com To avoid copyright infringement, do not edit any part of the content and text, if reproducing this article.
For more information click here
5 Easy Steps for Developing Your Medical Marketing Plan
If you want to establish a strong referral base increase the number of patients you receive in your practice and build a positive reputation for yourself in the local community you must have a solid medical marketing plan. Carrying out medical marketing activities without a plan will lead you to walk in circles without arriving anywhere at all.
Build a medical marketing plan so you have a course of action to follow and objectives to meet. Contrary to popular belief developing a marketing plan for your practice does not have to be a long and tedious process. Follow these 5 easy steps to craft a plan of action so you can start marketing your practice today.
1. Analyze Your Situation
The first step in developing an effective medical marketing plan for your practice and a very important one at that is looking at your current situation. You have to analyze your competitors and understand your target market and environment. Start out by analyzing the strengths weaknesses opportunities and threats relating to your practice and marketplace.
In order to determine what your strengths and weaknesses are you have to look at your practice's internal situation. Analyze areas such as your services the credentials of medical staff office hours financial policies the location of your office the office itself and the attitude of staff members. Determine what your weaknesses are so you can improve those areas and determine what your strengths are so you can use them as competitive advantages.
Factors that are external to your practice are opportunities and threats. Find opportunities in your marketplace to improve the reputation of your practice and build your brand. You have to counteract threats in the marketplace that could put your practice in jeopardy. Threats include variations in referral patterns, fluctuations in your population base an increase in competition or changes in reimbursement.
When you assess your practice and marketplace be honest in your analysis. You need to be honest in order to uncover your weaknesses and emphasize your strengths. Discover what your obstacles are as you develop strategies.
2. Set Marketing Objectives
After you analyze your situation internally and externally you need to set marketing objectives. Objectives in your medical marketing plan must be specific measurable achievable and relevant to the mission of your practice. You should set timelines for achieving your objectives.
Examples of objectives that meet these requirements include:
The practice will expand by opening a satellite clinic in Toronto by October 2010.The practice will increase the number of referring positions by 20 in 2009.
Your objectives should relate to your clients, the services you offer your image brand reputation customer service and the profitability and growth of your practice.
3. Determine What Strategies You Will Use to Meet Your Objectives
In order to meet your objectives you must develop specific marketing strategies. Strategies you can use include introducing a new form of technology or service using advertising and media relations campaigns to market your practice providing superior customer service to achieve higher patient retention doing community outreach to improve reputation and conducting activities that would lead to the development of referrals.
You have to choose marketing strategies based on the type of market you are targeting. Obviously if you are trying to target physicians for referrals you would not use the same marketing strategies as you would if you were targeting the general public. Your best bet is to use a combination of different strategies. That way you are not putting all of your eggs into one basket. The marketing strategies you choose will also depend on the specific objectives you have and the budget and resources you have available.
4. Ready Set Action
Write down the steps that need to be taken for each marketing strategy you plan to use. Also include a timeline and budget for your plan. Assign staff members to be in charge of different parts of the campaign. Once you've done all of the above put your plan into action.
5. Measure and Track Your Progress
You need to develop indicators of your progress to ensure that your campaign stays on track. Evaluate key indicators on a regular basis so you can see the rewards that have come out of all of your hard work. Tweak your campaign and make revisions as necessary based on your findings.
When you talk to new patients ask them how they heard about you. Then you will know whether or not they found you as a result of one of your marketing advertising campaigns. Keep track of any mentions of your practice by paying attention to media and counting all the times the name of your practice is mentioned. Assess the number of new patients you receive each month and keep track of the numbers of patients coming from physician referral sources. Evaluate any variations in the number of patients coming from phDid you find this article useful? For more useful tips and hints, points to ponder and keep in mind, techniques, and insights pertaining to Internet Business, do please browse for more information at our websites.
http://www.adsence-dollar-factory.com
http://www.100earningtips.com
For more information click here
Build a medical marketing plan so you have a course of action to follow and objectives to meet. Contrary to popular belief developing a marketing plan for your practice does not have to be a long and tedious process. Follow these 5 easy steps to craft a plan of action so you can start marketing your practice today.
1. Analyze Your Situation
The first step in developing an effective medical marketing plan for your practice and a very important one at that is looking at your current situation. You have to analyze your competitors and understand your target market and environment. Start out by analyzing the strengths weaknesses opportunities and threats relating to your practice and marketplace.
In order to determine what your strengths and weaknesses are you have to look at your practice's internal situation. Analyze areas such as your services the credentials of medical staff office hours financial policies the location of your office the office itself and the attitude of staff members. Determine what your weaknesses are so you can improve those areas and determine what your strengths are so you can use them as competitive advantages.
Factors that are external to your practice are opportunities and threats. Find opportunities in your marketplace to improve the reputation of your practice and build your brand. You have to counteract threats in the marketplace that could put your practice in jeopardy. Threats include variations in referral patterns, fluctuations in your population base an increase in competition or changes in reimbursement.
When you assess your practice and marketplace be honest in your analysis. You need to be honest in order to uncover your weaknesses and emphasize your strengths. Discover what your obstacles are as you develop strategies.
2. Set Marketing Objectives
After you analyze your situation internally and externally you need to set marketing objectives. Objectives in your medical marketing plan must be specific measurable achievable and relevant to the mission of your practice. You should set timelines for achieving your objectives.
Examples of objectives that meet these requirements include:
The practice will expand by opening a satellite clinic in Toronto by October 2010.The practice will increase the number of referring positions by 20 in 2009.
Your objectives should relate to your clients, the services you offer your image brand reputation customer service and the profitability and growth of your practice.
3. Determine What Strategies You Will Use to Meet Your Objectives
In order to meet your objectives you must develop specific marketing strategies. Strategies you can use include introducing a new form of technology or service using advertising and media relations campaigns to market your practice providing superior customer service to achieve higher patient retention doing community outreach to improve reputation and conducting activities that would lead to the development of referrals.
You have to choose marketing strategies based on the type of market you are targeting. Obviously if you are trying to target physicians for referrals you would not use the same marketing strategies as you would if you were targeting the general public. Your best bet is to use a combination of different strategies. That way you are not putting all of your eggs into one basket. The marketing strategies you choose will also depend on the specific objectives you have and the budget and resources you have available.
4. Ready Set Action
Write down the steps that need to be taken for each marketing strategy you plan to use. Also include a timeline and budget for your plan. Assign staff members to be in charge of different parts of the campaign. Once you've done all of the above put your plan into action.
5. Measure and Track Your Progress
You need to develop indicators of your progress to ensure that your campaign stays on track. Evaluate key indicators on a regular basis so you can see the rewards that have come out of all of your hard work. Tweak your campaign and make revisions as necessary based on your findings.
When you talk to new patients ask them how they heard about you. Then you will know whether or not they found you as a result of one of your marketing advertising campaigns. Keep track of any mentions of your practice by paying attention to media and counting all the times the name of your practice is mentioned. Assess the number of new patients you receive each month and keep track of the numbers of patients coming from physician referral sources. Evaluate any variations in the number of patients coming from phDid you find this article useful? For more useful tips and hints, points to ponder and keep in mind, techniques, and insights pertaining to Internet Business, do please browse for more information at our websites.
http://www.adsence-dollar-factory.com
http://www.100earningtips.com
For more information click here
Hair Salon Marketing Plan Tips That Will Grow Your Business
Hair Salon Marketing Plan Overview:
You've heard it before when it comes to hair salon marketing - it's the little things that make the biggest difference. It doesn't matter if we're talking about your college degree, your marriage, or your hair salon services. Let's look at what really drives new clients to your business and how your hair salon marketing can grow your business.
Too often, the owner of a hair salon is far too busy focusing in the business rather than focusing on the business. What does this mean? It means that you should not be spending your days in the salon doing the "day to day" tasks, but rather you should be focusing on the long-term tasks like hair salon marketing that can reward you with a much higher payoff and over the long term.
To be successful you must create a hair salon marketing plan and you must use it. It really is that simple. Studies show that when it comes to hair salon marketing, those with a marketing plan will on average see a 30% higher sales volume that those that do not. How do you put together that marketing plan? Glad you asked.
1. First, study your salon and why clients choose to buy from your hair salon.
2. Document those reasons.
3. Create your message based on the results from #1.
4. Now break your marketing plan into segments like advertising plan, online marketing plan, newsletter plan, and even referral marketing plan.
5. Review your plan at least every two weeks and if at all possible once a week.
If you invest the necessary time to create a marketing "System" for your business, you will eliminate waste, duplication, lost sales, and chaos. System is an acronym for Save, Yourself, Stress, Time, Energy, and Money.
In almost all businesses including your hair salon 80% of your revenue will come from 20% of your clients. That means you need to do something outstanding with your hair salon marketing campaign and you should consider focusing that campaign on customers, you already have in an effort to improve that 80/20 ratio. Consider using newsletters, discount cards, or direct mail outs to encourage your current client base to return more often.
After you put so much effort into your hair salon marketing plan don't just assume it's working. You should test and track the marketing you implement as you go, after all you don't' want to be wasting money on marketing that isn't working. You will also want to analyze your profits from your hair salon marketing campaign. It's how you'll know what really works, what should stay, and what should go.
------
Find quality hair salon marketing ideas, spa marketing tips, and marketing strategies for nails salons, tanning salons and beauty salons at Renegade Salon Marketing Blog.
For more information click here
You've heard it before when it comes to hair salon marketing - it's the little things that make the biggest difference. It doesn't matter if we're talking about your college degree, your marriage, or your hair salon services. Let's look at what really drives new clients to your business and how your hair salon marketing can grow your business.
Too often, the owner of a hair salon is far too busy focusing in the business rather than focusing on the business. What does this mean? It means that you should not be spending your days in the salon doing the "day to day" tasks, but rather you should be focusing on the long-term tasks like hair salon marketing that can reward you with a much higher payoff and over the long term.
To be successful you must create a hair salon marketing plan and you must use it. It really is that simple. Studies show that when it comes to hair salon marketing, those with a marketing plan will on average see a 30% higher sales volume that those that do not. How do you put together that marketing plan? Glad you asked.
1. First, study your salon and why clients choose to buy from your hair salon.
2. Document those reasons.
3. Create your message based on the results from #1.
4. Now break your marketing plan into segments like advertising plan, online marketing plan, newsletter plan, and even referral marketing plan.
5. Review your plan at least every two weeks and if at all possible once a week.
If you invest the necessary time to create a marketing "System" for your business, you will eliminate waste, duplication, lost sales, and chaos. System is an acronym for Save, Yourself, Stress, Time, Energy, and Money.
In almost all businesses including your hair salon 80% of your revenue will come from 20% of your clients. That means you need to do something outstanding with your hair salon marketing campaign and you should consider focusing that campaign on customers, you already have in an effort to improve that 80/20 ratio. Consider using newsletters, discount cards, or direct mail outs to encourage your current client base to return more often.
After you put so much effort into your hair salon marketing plan don't just assume it's working. You should test and track the marketing you implement as you go, after all you don't' want to be wasting money on marketing that isn't working. You will also want to analyze your profits from your hair salon marketing campaign. It's how you'll know what really works, what should stay, and what should go.
------
Find quality hair salon marketing ideas, spa marketing tips, and marketing strategies for nails salons, tanning salons and beauty salons at Renegade Salon Marketing Blog.
For more information click here
The Marketing Plan and the Four P's
The Marketing Plan section of the business plan demonstrates how a company will penetrate the market with its products and services. The Marketing Plan should include "the four P's" � Product, Promotions, Price, and Place.
Products and/or Services
The first "P" stands for Product, but includes all products and services that the company offers. This section of the business plan should detail all the features of the products and services, how they work, their unique/proprietary attributes, etc. For products that are patented and/or technical in nature, drawings and backup materials should be presented in the Appendix.
Most growing companies offer certain products and services today but expect to offer more in the future. It is important to mention both current and future products/services here, but to focus primarily on the short-to-intermediate term horizon.
Promotions
Promotions include each of the activities that induce a customer to buy the company's products and services. Promotional activities could include advertising, public relations (PR), free samples, discounts, direct mail, telemarketing, partnerships, etc.
This section of the business plan discusses which promotions will be used and how they will be used. For instance, if partnerships will be used to secure new customers, the plan must explain which companies are partners, how they will be able to provide new customers, how the partnership will work (from operational/ financial standpoints), etc.
This section must be as specific as possible, particularly as it relates to discussing future promotions. To say that a company is going to generate PR in trade magazines is simply too vague. Rather, the plan must explain the type of article/feature that may be written about the firm and why, which specific trade journals that will be targeted and/or the projected publication dates.
In discussing how the company will promote itself, it is important to discuss how the company will position itself. This positioning statement details the attributes that customers will assign to the company, its products and services. The choice of promotional activities must support this positioning. For example, discounts might not be consistent with a desire to be considered an upscale brand.
Price
This section of the plan should detail the price point(s) at which the company's products and services will be sold. If the products/ services are sold as bundles, these should be detailed in this section. Rationale for the pricing should be given when applicable (e.g., why the company has chosen an initiation fee plus monthly membership fees versus a one-time lifetime membership fee).
Place
The final "P" refers to "Place" or "Distribution" and explains how a company's products and/or services will be delivered to customers. This section is crucial because if customers cannot access products and services, they cannot purchase them.
This section is especially critical for high-growth, capital-constrained companies. Attaining profit-effective distribution channels is often the most vexing challenge for these businesses. Examples of distribution methods include retail locations, website, distributors, wholesalers, direct mail catalogs, etc.
Many companies have multiple distribution methods to deliver their products and services to customers and each should be detailed here.
Detailing the "the four P's" in the marketing plan is critical in proving to investors that your company will be able to efficiently and effectively penetrate its market.
GT Business Plans has developed over 200 business plans for clients that have collectively raised over $750 million in financing, launched numerous new product and service lines and gained competitive advantage and market share. GT Business Plans is the sister site of GT Venture Capital.
For more information click here
Products and/or Services
The first "P" stands for Product, but includes all products and services that the company offers. This section of the business plan should detail all the features of the products and services, how they work, their unique/proprietary attributes, etc. For products that are patented and/or technical in nature, drawings and backup materials should be presented in the Appendix.
Most growing companies offer certain products and services today but expect to offer more in the future. It is important to mention both current and future products/services here, but to focus primarily on the short-to-intermediate term horizon.
Promotions
Promotions include each of the activities that induce a customer to buy the company's products and services. Promotional activities could include advertising, public relations (PR), free samples, discounts, direct mail, telemarketing, partnerships, etc.
This section of the business plan discusses which promotions will be used and how they will be used. For instance, if partnerships will be used to secure new customers, the plan must explain which companies are partners, how they will be able to provide new customers, how the partnership will work (from operational/ financial standpoints), etc.
This section must be as specific as possible, particularly as it relates to discussing future promotions. To say that a company is going to generate PR in trade magazines is simply too vague. Rather, the plan must explain the type of article/feature that may be written about the firm and why, which specific trade journals that will be targeted and/or the projected publication dates.
In discussing how the company will promote itself, it is important to discuss how the company will position itself. This positioning statement details the attributes that customers will assign to the company, its products and services. The choice of promotional activities must support this positioning. For example, discounts might not be consistent with a desire to be considered an upscale brand.
Price
This section of the plan should detail the price point(s) at which the company's products and services will be sold. If the products/ services are sold as bundles, these should be detailed in this section. Rationale for the pricing should be given when applicable (e.g., why the company has chosen an initiation fee plus monthly membership fees versus a one-time lifetime membership fee).
Place
The final "P" refers to "Place" or "Distribution" and explains how a company's products and/or services will be delivered to customers. This section is crucial because if customers cannot access products and services, they cannot purchase them.
This section is especially critical for high-growth, capital-constrained companies. Attaining profit-effective distribution channels is often the most vexing challenge for these businesses. Examples of distribution methods include retail locations, website, distributors, wholesalers, direct mail catalogs, etc.
Many companies have multiple distribution methods to deliver their products and services to customers and each should be detailed here.
Detailing the "the four P's" in the marketing plan is critical in proving to investors that your company will be able to efficiently and effectively penetrate its market.
GT Business Plans has developed over 200 business plans for clients that have collectively raised over $750 million in financing, launched numerous new product and service lines and gained competitive advantage and market share. GT Business Plans is the sister site of GT Venture Capital.
For more information click here
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